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Session 27 Marketing Communication

Session 27 Marketing Communication

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Published by Narayana Reddy

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Categories:Topics, Art & Design
Published by: Narayana Reddy on May 21, 2010
Copyright:Attribution Non-commercial

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08/17/2011

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n 2727
Marketing CommunicMarketing Communica
 
:
Marketing Communications can be defined as
the Endeavour of presenting a set of
 
message to a target market through multiple
,
cues and media with the intention of creating
 
a favourable response form the market for the
company s total product offering and
 
simultaneously providing for market feedback
.
for improving and modifying the offering
 
 
Marketing Communication Mix
 
Product Communication
Price Communication
Place communication
 
Promotion Communication
Advertising Communication
 
Personal Selling Communication
Sales Promotion Communication
Publicity Communication

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