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Session 27 Marketing Communication

Session 27 Marketing Communication

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Published by Narayana Reddy

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Categories:Topics, Art & Design
Published by: Narayana Reddy on May 21, 2010
Copyright:Attribution Non-commercial


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n 2727
Marketing CommunicMarketing Communica
Marketing Communications can be defined as
the Endeavour of presenting a set of
message to a target market through multiple
cues and media with the intention of creating
a favourable response form the market for the
company s total product offering and
simultaneously providing for market feedback
for improving and modifying the offering
Marketing Communication Mix
Product Communication
Price Communication
Place communication
Promotion Communication
Advertising Communication
Personal Selling Communication
Sales Promotion Communication
Publicity Communication

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