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Research Reporton mahindra m hawak scorpio

Research Reporton mahindra m hawak scorpio

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Published by: dheerajkumariimt7360 on May 21, 2010
Copyright:Attribution Non-commercial

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08/13/2012

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RESEARCH REPORTON
A Study of marketing strategy andanalysis of ScorpioM_hawk 
 
IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FORTHEPOST GRADUATE DIPLOMA IN MANAGEMENT
IIMT PROFESSIONAL COLLEGE,MAWANA ROAD, GANGA NAGAR, MEERUT,UTTAR PRADESH, INDIA
SUBMITTED TOSUBMITTED BY
 
Dr P.K AGRAWALSUBHASH KUMAR
 DIRECTORPGDM-IV SEM ROLL NO-M07052
 
 
GUIDANCE CERTIFICATE
 This is to certify that Mr. Subhash Kumar student of PostGraduate Diploma in Management, IIMT professional college,Meerut has undergone project in Marketing Division. Theresearch topic was
 A Brief Study of Marketing Strategy and Analysis of SCORPIO
 
(m-HAWK)
by Mahindra andMahindra ltd in Bihar. We wish him all the best in their futureEndeavour.Shailesh MishraS.P.NavinAbhishek SinghGeneral Manager Manager (HR & EDP.) Sr. SalesExec. (Scorpio)
 
Acknowledgements
I express sincere thanks to Prof. Dr N.S RANA and Prof. Dr AMITKANSAL, our research Guide to have given us the opportunityto work on such a challenging research. We also would like tothank him and Mr. ABHISHEK SINGH (Sr. Sales Manager, SonaliAuto Ltd.) for providing their expert guidance and help, withoutwhich it would not have been possible to accomplish the projectsuccessfully. Their timely directions & advice at every stage of the project has facilitated in bringing the project in the presentform.Last but not the least we would also like to thank the team of Service Managers who took time off to share insights abouttheir experiences while dealing with different clients. Thishelped us immensely to understand the psyche of thecustomers as been perceived by the Relationship Managers.We just hope that the recommendations and suggestionspresented by us are considered seriously.

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