Chicago HOPES is an initiative of the Students in Temporary Living Situations (STLS)department of Chicago Public Schools. They provide after-school tutoring services tohomeless CPS students at 26 shelters around Chicago.
Currently there are 13,000 CPSstudents in temporary living situations, comprising 3% of enrolled CPS students. 2,000 of these students live in homeless shelters, and this is the population that Chicago HOPESserves.
Chicago HOPES operates on a $2,000 annual budget, which limits opportunities to createawareness through mass media vehicles. The awareness level of the rate of homelessstudents in Chicago is very low, making it difﬁcult for audiences to understand or interpretkey messages.
We have the chance to assist in growing the organization in terms of awareness,participation, and social change. By providing a public relations manual we can enableChicago HOPES to execute effective and engaging public relation practices that aresustainable and can be achieved with little to no cost to the organization.
Our goals are to create and execute an effective campaign to inform citizens of Chicagoabout the growing problem of homelessness in our city, and its effect on education, and tohost a volunteer appreciation event in which past and present volunteers are recognized,and a community dialogue is established among members of Chicago HOPES, donors, andmedia representatives
CAMPAIGN: RAISING HOPE THROUGH EDUCATION
Goal 1: Create a communications manual detailing how to plan, implement, andevaluate an effective and sustainable public relations plan.