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Chicago HOPES Project Book

Chicago HOPES Project Book

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Published by Jenna Gales
This project book was the culmination of four months of research, planning and implementation of low-cost communications for the Chicago non-profit Chicago HOPES. Chicago HOPES puts after-school tutors in 25 homeless shelters around Chicago to encourage academics, community involvement and stability in the city's youth.
This project book was the culmination of four months of research, planning and implementation of low-cost communications for the Chicago non-profit Chicago HOPES. Chicago HOPES puts after-school tutors in 25 homeless shelters around Chicago to encourage academics, community involvement and stability in the city's youth.

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Categories:Types, Research
Published by: Jenna Gales on May 21, 2010
Copyright:Attribution Non-commercial

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10/26/2011

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CHICAGO HOPES
TEAM LOYOLA HOPES
 
TABLE OF CONTENTS
EXECUTIVE SUMMARY.....................................................................3
RESEARCH
........................................................................................5SITUATION ANALYSIS.......................................................................7INTERVIEW WITH LUIZ VALADEZ................................................10
PLANNING
........................................................................................14PR PLAN.............................................................................................16
IMPLEMENTATION
.......................................................................19TRADITIONAL NEWS RELEASE....................................................21PSA PITCH.........................................................................................22PSA......................................................................................................23SOCIAL MEDIA RELEASE..............................................................24FEATURE PITCH...............................................................................25PHONE PITCH SCRIPT.....................................................................26E-PRESS ROOM................................................................................27MEDIA LIST.......................................................................................29SEARCH ENGINE OPTIMIZATION.................................................35KEYWORD METRICS.......................................................................36RAISING HOPE EVENT.....................................................................41OUTLINE............................................................................................42BUDGET..............................................................................................45INVITATION.......................................................................................46PROGRAM..........................................................................................47ATTENDEES.......................................................................................48SCHEDULE........................................................................................49 VOLUNTEER INSTRUCTIONS........................................................51FOOD & BEVERAGE........................................................................55COMMENT CARD..............................................................................57RAFFLE PRIZES...............................................................................58PHOTOS.............................................................................................59SOCIAL MEDIA STRATEGY............................................................64FACEBOOK PROPOSAL..................................................................69TWITTER PROPOSAL.....................................................................73
EVALUATION
..................................................................................76MANUAL (TABLE OF CONTENTS)..................................................79CHICAGO HOPES PR INTERNSHIP................................................81SUMMARY...........................................................................................84
 
EXECUTIVE SUMMARY
ORGANIZATION
Chicago HOPES is an initiative of the Students in Temporary Living Situations (STLS)department of Chicago Public Schools. They provide after-school tutoring services tohomeless CPS students at 26 shelters around Chicago.
 
Currently there are 13,000 CPSstudents in temporary living situations, comprising 3% of enrolled CPS students. 2,000 of these students live in homeless shelters, and this is the population that Chicago HOPESserves.
CHALLENGES
Chicago HOPES operates on a $2,000 annual budget, which limits opportunities to createawareness through mass media vehicles. The awareness level of the rate of homelessstudents in Chicago is very low, making it difficult for audiences to understand or interpretkey messages.
OPPORTUNITIES
 We have the chance to assist in growing the organization in terms of awareness,participation, and social change. By providing a public relations manual we can enableChicago HOPES to execute effective and engaging public relation practices that aresustainable and can be achieved with little to no cost to the organization.
GOALS
Our goals are to create and execute an effective campaign to inform citizens of Chicagoabout the growing problem of homelessness in our city, and its effect on education, and tohost a volunteer appreciation event in which past and present volunteers are recognized,and a community dialogue is established among members of Chicago HOPES, donors, andmedia representatives 
CAMPAIGN: RAISING HOPE THROUGH EDUCATION
Goal 1: Create a communications manual detailing how to plan, implement, andevaluate an effective and sustainable public relations plan.
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