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Company Analysis of NOKIA

Company Analysis of NOKIA

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Published by salim1321
msd report on nokia
msd report on nokia

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Published by: salim1321 on May 22, 2010
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MSD REPORT
COMPANY ANALYSIS OF NOKIA
Submitted ToSubmittedby
 MBA 2nd Semester 
 Dr. Ajay Pratap Singh
MUHAMMAD SALIM (07217003909)
(Faculty, MBA)
SESSION: 2009 - 2010
TECNIA INSTITUTE OF ADVANCED STUDIES
(Approved by AICTE, Ministry of HRD, Govt. of India)Affiliated To Guru Gobind Singh Indraprastha University, Delhi
INSTITUTIONAL AREA, MADHUBAN CHOWK, ROHINI, DELHI- 110085E-Mail:director@tecniaindia.org, Website: www.tecniaindia.orgFax No: 27555120, Tel: 27555121-24
 
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CONTENTS
INTRODUCTION : NOKIA……………………………………………….……....3
HISTORICAL BACKGROUND…………………………………………………..4
MISSION AND VISION OF NOKIA……………………………………...…...….7
PRODUCTS OF NOKIA AND ITS FEATURES……………………….….……9
AREAS OF FOCUS…………………………………………………………..…....29
SWOT ANALYSIS…………………………………………………………..……..30
PEST ANALYSIS………………………………………………………….…….....33
4P ANALYSIS – MARKETING MIX…………………………………………....35
STP ANALYSIS…………………………………………………………………....36
SOME ACHIEVEMENTS OF NOKIA ……………………………………….….37
COMPETITOR PROFILING…………………………………………….…..…..38
WHY NOKIA RULES THE MARKET……………….....……………….……...40
LOOPHOLES…………………………………………………………………….....43
RECOMMENDATIONS…………………………………………………………..44
BIBLIOGRAPHY…………………………………………………………..………46
 
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INTRODUCTION
 Nokia is a world leader in mobile communications, driving the growth and sustainability of the broader mobility industry. Nokia connects people to each other and the information that matters tothem with easy-to-use and innovative products like mobile phones, devices and solutions for imaging, games, media and businesses. Nokia provides equipment, solutions and services for network operators and corporations.
Nokia Today
Today, Nokia is a world leader in digital technologies, including mobile phones,telecommunications networks, wireless data solutions and multimedia terminals .Backed by itsexperience, innovation, user friendliness and secure solutions, the company has become theleading supplier of mobile phones, fixed broadband and IP networks. By adding mobility to theinternet, Nokia creates new opportunities for companies and further enriches the daily lives of  people. Nokia is operating in over 130 countries and 15 factories over 9 countries. Nokia spends20% of net sales in research and development. Nokia registers on an average 5 patents every day.
 
Chairman:
Jorma Ollila
Vice Chairman:
Dame Marjorie Scardino
Head Office:
Finland
Revenue
: US $ 83.27 billion (year ended May, 2008)
Establishment in India:
1995
Branches in India:
Gurgaon, Mumbai, Kolkata, New Delhi, Bangalore, Hyderabad andAhmedabad.Reported net sales of EUR 40,984 million (EUR 50,710 million in 2008)
Reported operating profit of EUR 1,197 million (EUR 4,966 million)
Nokia estimated mobile device market share 38%
Nokia had strong R&D presence in 16 countries
Nokia employed 1,23,553 people at year-end.

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