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CROSS-CULTURAL DIMENSIONS OF BUSINESS COMMUNICATION

CROSS-CULTURAL DIMENSIONS OF BUSINESS COMMUNICATION

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Published by: salim1321 on May 22, 2010
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06/12/2013

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Assignment on
 The CROSS-CULTURAL DIMENSIONSOF BUSINESS COMMUNICATION
Submitted to
Dr. AJAY PRATAP SINGH
(FACULTY, MBA)
TIASSubmitted by
MUHAMMAD SALIM07217003909
MBA-1
ST
SEMESTER 
 
CULTURE
Donal Carbaugh defines culture as "a system of expressive practices fraught withfeelings, a system of symbols, premises, rules, forms, and the domains and dimensionsof mutual meanings associated with these." He also suggests culture is "a learned set of shared interpretations about beliefs, values, and norms, which affect the behaviors of arelatively large group of people." In each of these definitions, culture is linked tocommunication and a wide range of human experience including feelings, identity, andmeaning-making. Communication is the vehicle by which meanings are conveyed,identity is composed and reinforced, and feelings are expressed. As we communicateusing different cultural habits and meaning systems, both conflict and harmony arepossible outcomes of any interaction.In today’s global business environment, more and more of us are required tounderstand people who come from countries and cultures different from our own.
 
Whilethere is no short and easy way to learn about a given culture in any depth, there aresome general principles that lead to success in communicating and conductingbusiness with people of backgrounds unlike our own.Communication across cultures effectively improves your productivity and efficiency andpromotes harmonious work environment. Cross-cultural communication involvesunderstanding cultural differences and overcoming language problem.
PROBLEMS OF CULTURAL DIFFERENCES:
Specifically, these problems are related to two kinds of cultural differences:
Differences in body positions and movements
Differences in views and practices concerning various factors of humanrelationships
(1) Body positions and movements
Body positions and movements differ among cultures. For example, in some cultures,people sit; in other cultures, they squat. Who is to say that sitting is more advanced or better? Manners of walking differ among cultures. Communication with body parts(hands, arms, head, etc.) varies by culture. Hand gestures differ by culture. So do eyemovements, touching and handshaking. Body motions or kinesics can be categorizedas follows:
 
Emblems
- nonverbal actions that have a verbal translation into a word, phrase or symbol. Gesture of thumb and forefinger to form a circle to say “OK” in US and toindicate an obscenity in Brazil.
Effective displays
- facial expressions such as a frown, a smile, or lips pulled down atthe corners.
Illustrators
– nonverbal acts accompanying speech. Examples include an upturnedthumb to indicate that a ride is desired or pointing a finger to indicate a direction.
Adapters
– nonverbal behavior that modifies or add to what is being said. For example,folded arms may indicate disgust or that a person is feeling closed to others; a wavemay be used as a friendly greeting; leg swinging and finger tapping may indicateanxiety.
Regulators
– movements that maintain interaction and provide feedback. Head nods or changing gaze can indicate that it is the other persons turn to talk. A head nod can alsoindicate listening.
Culture Handshakes
Americans FirmGermans Brusque, firm, repeated upon arrival and departureFrenchLight, quick, not offered to superiors, repeated upon arrivaland departureBritish SoftLatin Americans Firm, long-lastingAsians Gentle; for some, shaking hands is unfamiliar anduncomfortable
(2) Views and Practices Concerning Factors of Human Relationships
Probably causing even more miscommunication than differences in body positions andmovements are the different attitudes of different cultures toward various factors of human relationships. We will review seven major factors:
Time -
views about time differs widely. Some cultures stress punctuality (monochronic);but some do not (especially of the Middle East & some parts of Asia).

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