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Marketing Defined

Marketing Defined

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Published by kkv_phani_varma5396

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Published by: kkv_phani_varma5396 on May 22, 2010
Copyright:Attribution Non-commercial

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08/25/2010

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or MARKETING MANAGEMENT
Based on :Kotler & Keller 
 
Module 1Module 1
Defining Marketingfor the 21
st
Century
 
Learning Objectives
Why is marketing important?What is the scope of marketing?What are some fundamentalmarketing concepts?What are the tasks necessary for successful marketing management?
 
Signs you work in Marketing
 You refer to the tomatoes grown in your garden as"deliverables."
 You find you really need PowerPoint to explain whatyou do for a living.
 You normally eat out of vending machines and at themost expensive restaurant in town within the sameweek.
 You know the people at the airport and hotel better than your next door neighbours.
 You ask your friends to "think out of the box" whenmaking Friday night plans.

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