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Marketing Channels

Marketing Channels

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Published by kkv_phani_varma5396

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Published by: kkv_phani_varma5396 on May 22, 2010
Copyright:Attribution Non-commercial

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05/12/2014

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What is a marketing channel?
 A
marketing channel
is a set of practices or activities necessary to transfer the ownership of goods,and to move goods, from the point of production to the point of consumption.It is a formal structure for sales and distribution.
 
Role of Marketing channel
Links producers to buyers.
Performs sales, advertising and promotion.
Transport, store, and deliver products .
motivate, communicate, and provide services for customers

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