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International Marketing - Lecture 4

International Marketing - Lecture 4

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Published by: Soumya Jyoti Bhattacharya on May 23, 2010
Copyright:Attribution Non-commercial

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08/14/2014

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LECTURE 4
 
 
INTERNATIONAL MARKETING
Strategic Alliances in the Global Market
 
 
INTERNATIONAL MARKETING
Strategic Alliances in the Global Market
As global competition intensifies and profit margins are squeezed,companies need to look for ways to keep costs within range topermit competitive pricing as well as allow profits to accrue! Globalsourcing, a major driving force behind companies producing goodsaround the world, is done to minimize costs and risks.

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