It featured big ideas from some of the most interesting andaccomplished people in the world. People like JacquelineNovogratz, founder of
e Acumen Fund, an organizationthat invests in projects to
ght global poverty. Or HughMacleod, a former ad man who turned weird scribblings onthe back of business cards into a best-selling book and athriving company.We took in his work - reveling in the insight and inspirationof the book. And then one of us (Crystal) had the great ideaof creating similar book
lled with contributions from theyounger generation. She asked Seth, who said "Great idea!Go do it!". So she emailed her friends, including one of us(Jason) who was just as excited about this project as shewas.
us together we created this "25 under 25" project.But what to name the endeavor? We liked Seth's title -"What Matters Now" as it acknowledges that ten years intothe 21st century, we are awash in the change that we knew was coming in the 90's and 00's. But we realized that whilemany adults have adapted and learned to thrive in this boldnew world, our generation, Gen-Y (or Millenials as somecall us) are right at home. And we’ve got our eyes on thefuture.Among us include a newspaper executive/nonpro
tfounder/former NCAA athlete, a college dropout startupCEO, a 24 year old war refugee turned activist doing youth
On December 14th, 2009, Seth Godin released an ebook called "What Matters Now".