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Edelman’s fourth annual Trust in the Entertainment Industry

Edelman’s fourth annual Trust in the Entertainment Industry

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Published by Derek E. Baird
Research launched today by Edelman, the world’s largest independent public relations firm, shows that consumers believe social networks provide a higher value experience compared with other forms of entertainment.

Edelman’s annual Trust in the Entertainment Industry survey, now in its fourth year, also reveals that the Internet, as a source of entertainment, is second only to television. The survey of 1,000 18-54 year olds in the United States and United Kingdom analyzes the issues that influence consumer trust in entertainment companies. More Info: http://bit.ly/90WDVB
Research launched today by Edelman, the world’s largest independent public relations firm, shows that consumers believe social networks provide a higher value experience compared with other forms of entertainment.

Edelman’s annual Trust in the Entertainment Industry survey, now in its fourth year, also reveals that the Internet, as a source of entertainment, is second only to television. The survey of 1,000 18-54 year olds in the United States and United Kingdom analyzes the issues that influence consumer trust in entertainment companies. More Info: http://bit.ly/90WDVB

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Published by: Derek E. Baird on May 24, 2010
Copyright:Attribution Non-commercial

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Trust in the Entertainment Industry:Consumer Behaviour in an Eraof Social Entertainment
May 2010
 
Methodology
Trust in Entertainment Industry
Fourth annual study
This study was conducted by international research firm, StrategyOne, a subsidiary of Edelman.
Surveys were conducted online from March 8, 2010 through March 10, 2010 using  the field services of Authentic Response, Inc.
552 respondents in the UK ages 18-54
515 respondents in the US ages 18-54
Margin of error is +3.3% in total and +4.3% for each country in 95 out of 100 cases
Trust Barometer*
Tenth annual study
4,875 people in 22 countries of which 1,800 in Europe
Ages 25 to 64
College-educated
In top 25% of household income per age group in each country
Report significant media consumption and engagement in business news and public policy
U.S.: 500 Informed Publics (100 ages 25-34 and 400 ages 35-64)
*Data used from the 2010 Edelman Trust Barometer is noted on slide 13
 
TV and Internet the Most DominantEntertainment Sources in the UK and US
57%30%17%17%14%12%11%58%32%17%14%6%28%5%0%10%20%30%40%50%60%70%80%90%100%
TV/TelevisionInternet/WebRadioMusic/CDsCinema/TheaterMovies/FilmDVD
UKUS
All other mentions less than 10%
Sources of Entertainment

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