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Published by: ashik_ewu on May 24, 2010
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Apple Inc.
Microcomputer design and manufacturing company, the first successful personal-computer company. It was founded in 1976 by Steven P. Jobs and Stephen G. Wozniak, whose firstcomputer was manufactured in the Jobs family's garage. The Apple II (1977), with its plastic caseand colour graphics, launched the company to success, earning Apple over $100 million by 1980,the year the company first offered stock to the public. The 1981 introduction of IBM's PC, runninga Microsoft Corp. operating system, marked the beginning of long-term competition for Apple inthe personal-computer market. The Macintosh, introduced in 1984, was the first personalcomputer to use a graphical user interface and a mouse. The "Mac" initially sold poorly, and Jobsleft the company in 1985, but eventually it found its niche in the desktop publishing market.Meanwhile, Microsoft's Windows operating system eroded Apple's market share. Apple recalledJobs in 1997. He returned the company to profitability by introducing more innovative products,such as the iMac. Apple introduced iTunes, software for playing music that has been converted tothe MP3 format, and the iPod portable MP3 music player in2001; in 2003 the company began selling downloadable copiesof major record company songs in MP3 format over theInternet. Apple aims for nothing short of a revolution, whether in personal computing or digital media distribution. Thecompany's desktop and laptop computers -- all of whichfeature its OS X operating system -- include its Mac mini, iMac,and MacBook for the consumer and education markets, andmore powerful Mac Pro and MacBook Pro for high-endconsumers and professionals involved in design and publishing. Apple scored a runaway hit withits digital music players (iPod) and online music store (iTunes). Other products include mobilephones (iPhone), servers (Xserve), wireless networking equipment (AirPort), and publishing andmultimedia software. Apple gets more than half of its sales in the US. (Apple Inc., Cupertino, CA,www.apple.com) A manufacturer of computers and consumer electronics, Apple is the industry'smost fabled story. Founded in a garage by Steve Wozniak and Steve Jobs and guided by MikeMarkkula, Apple blazed the trails for the personal computer industry. Apple was formed on AprilFool's Day in 1976. After introducing the Apple I at the Palo Alto Homebrew Computer Club, 10retail stores were selling them by the end of the year.
Key numbers for fiscal year ending September, 2009:
Sales: $36,537.0MOne year growth: 12.5%Net income: $5,704.0M
Income growth: 18.0%
Chairman: William V. (Bill) CampbellCEO and Director: Steven P. (Steve) JobsCOO: Timothy D. (Tim) Cook
Stock Quote
AAPL - Apple Inc (NASDAQ GS)
12:00 AM ET, 03/26/2010
Open:228.95High:231.95Low:228.55Previous Close:226.65Market Cap:209.38BShares Outstanding:906.8MEPS:10.25 52wk High (3/25/2010):230.97P/E Ratio:22.53 52wk Low (3/30/2009):102.61Dividend:0.00 Dividend Date:N/AYield:0.00 Average Volume:18.9M
Stock Chart
Corporate Culture
Apple was one of several highly successful companies founded in the 1970s that bucked thetraditional notions of what a corporate culture should look like in organizational hierarchy (flatversus tall, casual versus formal attire, etc.). Other highly successful firms with similar culturalaspects from the same period include Southwest Airlines and Microsoft. Originally, the companystood in opposition to staid competitors like IBM by default, thanks to the influence of its founders;Steve Jobs often walked around the office barefoot even after Apple was a Fortune 500company. By the time of the "1984" TV ad, this trait had become a key way the companyattempts to differentiate itself from its competitors.[104]As the company has grown and been led by a series of chief executives, each with his own ideaof what Apple should be, some of its original character has arguably been lost, but Apple still hasa reputation for fostering individuality and excellence that reliably draws talented people into itsemploy, especially after Jobs' return. To recognize the best of its employees, Apple created theApple Fellows program. Apple Fellows are those who have made extraordinary technical or leadership contributions to personal computing while at the company. The Apple Fellowship hasso far been awarded to a few individuals including Bill Atkinson,[105] Steve Capps,[106] RodHolt,[105] Alan Kay,[107][108] Guy Kawasaki,[107][109] Al Alcorn,[110] Don Norman,[107] RichPage,[105] and Steve Wozniak.[105]
According to surveys by J. D. Power, Apple has the highest brand and repurchase loyalty of anycomputer manufacturer. While this brand loyalty is considered unusual for any product, Apple

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