The most effective way to reduce the impact on the environment is to integrate environmentalconsiderations into the product development process. To do this, designers must consider theenvironmental impact of materials, energy and toxicity across an e–product’s entire life cycle.The product life cycle begins when raw materials are extracted from the earth and ends when thematerials from the products are reused, recycled, recovered or discarded. Currently, most of whatwe produce goes straight to landfill. The aim is to close the loop and recycle materials back intothe manufacturing process. This will conserve the earth’s mineral resources, save energy (byreducing mining and transportation) and reduce waste.
NOKIA PRODUCT CYCLE
Life cycle thinking, the so called “cradle to grave” approach, requires that environmental