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Digit magazine[india][november 2007]

Digit magazine[india][november 2007]

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Digit magazine[india][nov 2007]
Digit magazine[india][nov 2007]

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N
NETWORKING SITE FACEBOOKlast month sold a mere1.6 per cent of its stake to Microsoft—for a substantial$240 million. The valuation of the popular social net- working site was pegged at $15 billion. Compare that with Netscape’s valuation of $2 billion in 1995.I’m wondering what the valuation indicates.Could numbers put things in perspective? A recent report by UK-based Datamonitor, aprovider of online database and analysis services,stated that social networking sites will sign up 230million active members by the end of this year,attracting new users until at least 2009. The reporttitled
The future of social networking: Understanding market strategic and technological developments
alsosays revenues from social networking services willgo to $965 million this year, to go up to $2.4 billion by 2012.Even so, investors in such sites are wary becauselong-term growth here is not a guarantee. The reportpredicts that growth—in terms of the number of userssigning up—will peak by 2009 and plateau by 2012.I’m naturally reminded, by this hype, of the dot-com boom. There are two reasons. First, about net- working sites currently being fuelled by innovationaround the communication possibilities—can it pos-sibly be wise to base a business strategy purely aroundinnovation potential? It doesn’t seem like the sitescan ensure a prolonged period of sustained innova-tion; so
what are Microsoft and the others thinking? 
Second, are advertisers willing to spend enoughon networking sites? In fact, do these sites even havean advertising revenue plan? Facebook’s currentadvertising strategy is that it’s developing an adver-tising strategy...Most importantly, these are
 personal spaces
. Adver-tising is likely to only distract from, if not disrupt, theexperience.During a panel discussion of advertisers at arecent Internet summit, some expressed apprehen-sion in regards to associating their brands with thepossibly risqué or inappropriate material that getsgenerated on such sites. Even if the sites do get adver-tising, it will, like I said, very probably just annoy sitemembers and make them migrate to a new one. Thereare as many social networking sites as Web mailproviders, it seems; besides, the loyalty and stickinessof this internet generation is not a given.Michael Cassidy is president and CEO of Under-tone Networks, an online ad network. It was he whogave Netscape the valuation I mentioned. He has nowsaid in an interview that it is a “big waste of money”for advertisers to buy ads on social networks like Face- book and MySpace. Users of those sites “are goingthere to interact with their friends and play with theirprofile,” he says. “They’re not in the frame of mind torespond to an ad.” Yes,
 frame of mind
. Take a look at thenow ad-saturated MySpace and you’ll see what I mean.Ultimately, are social networking sites really thenext-generation portals, or flash-in-the-pan commu-nities? We can’t make a comparison to the dot-comevent, really; things have changed a lot. From the hardfacts, all we know is that it could turn out either way.Some—like Microsoft and Google—are betting on theformer possibility. I personally wouldn’t, but it’ll beinteresting indeed to see how it turns out. A newchapter in Web history might just begin.
editor@thinkdigit.com
Editorial
Deepak Ajwani
Executive Editor
Questioning Values
Are social networking sites really thenext-generation portals, or flash-in-the-pan communities?”
 
November 2007 • Volume 7 • Issue 11
Chairman
Jasu Shah
Printer, Publisher, Editor & Managing Director
Maulik JasubhaiEditorial
Executive Editor
Deepak Ajwani
Head of Writers
Robert Sovereign-Smith
Sr. Writer
Nimish Chandiramani
Writers
Samir Makwana, Asfaq Tapia,B G Prakash, Bhaskar Sarma
Sr. Copy Editor
Ram Mohan RaoTest Centre
Assistant Manager
Sanket Naik
Reviewer
Jayesh Limaye, Michael Browne,Rossi Fernandes
Product Reviews Co-ordinator
Yogendra BagleDesign
Creative Head
Kabir Malkani
Head - Editorial Design
Rohit A Chandwaskar
Chief Designer
Shivasankaran C Pillai
Senior Designers
Vijay Padaya, Sivalal S
Designers
Chaitanya Surpur, Shrikrishna Patkar,Nilanjan Ghosh
Photographers
Jiten Gandhi, Sandeep PatilMultimedia
Content Head
Robert Sovereign-Smith
Content Co-ordinator
Nimish ChandiramaniSales & Marketing
Vice President
Bibhor SrivastavaMarketing
Marketing Communication
Thomas Varghese
Senior Executive-Sales Support
Ramesh KumarProduction and Logistics
GM - Operations
Shivshankar Hiremath
Production Manager
Mangesh Salvi
Logistics
M P Singh, Vilas Mhatre, Mohd. Ansari,Shashi Shekhar SinghCirculation & Subscription — Sales
GM Circulation
Milind Prabhughate
Co-ordinator
Rahul Mankar
Subscriptions
Mahesh Malusare
Customer Service
Prerna Panchal, Sneha SenHead Office: Editorial, Marketingand Customer Service
Plot No D-222/2, TTC Industrial Area, MIDCShirvane, Nerul, Navi Mumbai 400 706Phone: +91 022-27629402/9403Fax: +91 022-27629274Cover Design
Rohit Chandwaskar
Photograph
Jiten Gandhi
Tell Us What You Feel About Digit
Each month,
 Digit 
 walks through the technologymaze to bring you the most relevant, mostresearched stories. If you have an opinion aboutanything published in
 Digit 
, or about technologyin general, please write in to
editor@thinkdigit.com
Product Testing
 Want your product reviewed by
 Digit 
?Contact our Test Centre at
sanket_naik@jasub-hai.com
Software On DVD/CD
 To submit and suggest software forinclusion in the
 Digit 
DVD or CD, contactus at
cdcontent@jasubhai.com
Help!
For subscription or copy-related issues,send an e-mail to
help@jasubhai.com
 You may also contact the followingexecutives for local queries:
Bangalore:
Devaraju N (09341809286)
Chennai:
L RLaxmanan (09380229283)
Delhi:
Samir Mehta (09313195354)
Hyderabad:
Norbert Joseph (09396229281)
Kolkata:
 Jayanta Bhattacharyya (033-22317344)
Mumbai:
Mahesh Malusare(022-27629400)
Pune:
Sachin Kamble (09372429280)
Endorsements/Reprints
Interested in ordering article reprints,or using our logos?Contact
ramesh_kumar@jasubhai.com
Advertisers’ Index
6
DIGIT
NOVEMBER 2007
YOUR TECHNOLOGY NAVIGATOR
Client . . . . . . . . . . . . . . . . . . . . . .Page
ACI . . . . . . . . . . . . . . . . . . . . . . . . . . . .37APC . . . . . . . . . . . . . . . . . . . . . . . . . . .23Canon . . . . . . . . . . . . . . . . . . .Back CoverCricket Today . . . . . . . . . . . . . . . . . . . .39Dell . . . . . . . . . . . . . . . . . . . . . . . . .14-15Kingston Inside . . . . . . . . . . .Back CoverKreeda.com . . . . . . . . . . . . . . . . . . . . .63MSI . . . . . . . . . . . . . . . . . . . . . . . . . . . .21NDTV . . . . . . . . . . . . . . . . . . . . . . .49, 93Nanopoint . . . . . . . . . . . . . . . . . . . . . .75Reseller Brand . . . . . . . . . . . . . . . .30-31Ricoh . . . . . . . . . . . . . . . . . . . . . . . . . .19Samsung . . . . . . . . . . . . .Cover GatefoldSamsung . . . . . . . . . . . . . . . . . . . . . . . .7Soft-Aid . . . . . . . . . . . . . . . . . . . . . . . .29Symantec . . . . . . . . . . . . . . . . . . . . . . .33Timex . . . . . . . . . . . . . . . . . . . . . . . . . .83Top Gun . . . . . . . . . . . . . . . . . . . . . . .107Viewsonic . . . . . . . . . . . . . . . . . . . . . . .13XFX . . . . . . . . . . . . . . . . . . . . . . . . . . .117
Disclaimer:
For every
 Digit 
contest, there will be only one winner, unless specified otherwise. In the event of adispute, the Editor’s decision shall be final
Printed and published by Maulik Jasubhai onbehalf of Jasubhai Digital Media Pvt Ltd,26 Maker Chambers VI, 2nd Floor, Nariman Point,Mumbai 400 021, India
and
Published fromMumbai
Editor:
Maulik Jasubhai, 26 Maker Chambers VI,2nd Floor, Nariman Point, Mumbai 400 021Printed at Magna Graphics (I)Ltd,101 C & D Government Industrial Estate Kandivli,Mumbai 400 067
HARDWAREMotherboards . . . . . . . . .00For Intel Socket LGA775
Abit (HDMI) Fatal1ty F-190HDAbit Fatal1ty FP-IN9 SLIAbit IP-35 E Off LimitsAbit IP-35 Pro Off LimitsASUS Blitz ExtremeASUS BLITZ FormulaASUS CommandoASUS P5B Deluxe WiFi-APASUS P5B Premium VistaEditionASUS P5B-EASUS P5K Deluxe WiFi-APASUS P5K PremiumASUS P5K3 PremiumASUS P5K3 Deluxe WiFi-APASUS P5N32-E SLIASUS P5N-E SLIASUS Striker ExtremeBiostar Tforce P965Biostar TP35D2-A7ECS P 35T-AECS P33T-AGalaxy 650I LTGalaxy 680i LT SLIGigabyte (HDMI) GA-G33M-S2HGigabyte GA-G33-DS3RGigabyte GA-P35 - DQ6Gigabyte GA-P35 - DS3RMSI G33MMSI G965MDHMSI P35-DiamondMSI P35-NeoMSI P35-PlatinumMSI P965 NeoMSI P965 PlatinumXFX MB - N650 - IUL9XFX MB-N680-ILT9Zebronics ZEB-650i SLI
For AMD Socket AM2
Abit (HDMI) AN-M2HDASUS M2A-VMASUS M2A-VM HDMIECS AMD690GM-M2Galaxy (HDMI) AN68MGigabyte GA-MA69G-S3HJetway M28GT3-SDGJetway JM2A692-GDGMSI (HDMI) K9AGM2 (690G)MSI K9AGM2 (690V)Zebronics ZEB-N61M2
Processors . . . . . . . . . . . .00Intel
Intel E4400Intel E6300Intel E6400Intel E6600Intel E6700Intel E6750Intel E6850Intel Q6600Intel QX6850
AMD
Athlon 64 X2 4200+Athlon 64 X2 5000+Athlon 64 X2 5200+Athlon 64 X2 5400+Athlon 64 X2 5600+Athlon 64 X2 6000+Athlon 64 X2 6400+Athlon 64 X2 BE-2300Athlon 64 X2 BE-2350Sempron 3600+Sempron 3600+Sempron 3800+
Bazaar . . . . . . . . . . . . . . .00Hardware
HP Compaq 2510pSandisk Sansa ShakerLeadtek WinFast DTV1800 HLG Black Label Series KE970"Shine"Sennheiser PXC 450Buffalo DriveStation TurboUSB250 GB (HD-HS250U2)Brother MFC-5460CNViewsonic PJ258D
Software . . . . . . . . . . . . .00
Kaspersky Internet Security 7.0CopyToDVD 4CAD-KAS PDF Editor 2.6ACDSee 2 Pro
Products Reviewed This Month
South
Sanjay BhanE-mail: sanjay_bhan@ jasubhai.comMobile: +91 9341829285,Phone: (080) 25546370-73Fax: 41518330Phone: (044) 28235186/88Fax: 28230731Phone: (040) 27894167/ 55221051Fax: 27720205
West
Suvarna ShringarpureE-mail: suvarna_s@jasubhai.comMobile: +91 9324928247Phone: (022) 40373636/40373626/24494572/24467130/1Fax: 24482059/24481123
East
Jayanta BhattacharyyaE-mail:jayanta_bhattacharyya@ jasubhai.comPhone: +91 9331829284(033) 22317344/46
North
Manish SharmaE-mail: manish_sharma@ jasubhai.comPhone: +91 9312658374,(011) 41608655/56/57/58
International RepresentativeTaiwan
Mr.Marc Sonam, Image Media2F-2, No. 35, Sec. 2,Fushing South Road, Taipei 106, Taiwan,R.O.C.Tel: (886) -2-87734199Fax: (886) -2-87734200marc@imagemediatw.com
To Advertise
 
8
DIGIT
NOVEMBER 2007
ContentsMagazine
16
Vinay Goel spoketo us aboutGoogle’s ultra-useful new SMSservice
16
Linux driversbeing non thereis a thing of thepast, and it’ll geteven more of adistant thing
24
Sadly, moreVista-bashing—isit jinxed?
24
UMA on yourphone? Findout if it’s agood idea!
DIGITAL PASSION
Festive Special
Festive Shopping
Ho-ho-ho 
(in a
desi 
accent)... ’tis the festiveseason, and weep as it might, your wallet’s out.Here’s exactly what to buy—for yourself or for allthose expectant faces around you
DIGITAL TOOLS
3442
Lead Feature
Clickety-Clack:Googlewhack!
Here’s our Cover Story for this month—aserious look at what one Indian securityanalyst claims is a flaw in Google’s AdSense
25
Enhance
An Improved Office
MSOffice is good as it is, and few will dispute that.But how about slapping a few small things onto itthat will make it—and you—even more productive?No coding required!
45
Test Centre
The SiliconEcosystem
Motherboards and processorsgo together—compatibility, optimumperformance, and so on. So here’sThe Great Big Huge AnnualComputer-Fundamentals Shootout!Besides, it’s the festive season, andwhat better time to get a newcomputer?(Happy in the knowledgethat you’re making a sounddecision?) Turn to the page!
Bazaar
Featured this month in ourever-popular productssection: an odd phone, aweird MP3 player, theSennheiser PXC 440(circumaural), a ViewSonicprojector—and more. You’llwant to whip out your wallet—guaranteed!
78
Take ACrack
Create A Context MenuItem To Mail An IE Page
Yes, that’s right. And it’s not a trick question—there
is 
a solution! Not all that useful afunction, but a toughie to crack nevertheless
44
Insight
Under The Die
Skip this one if you design chips,but most of us don’t know howthe well-known “silicon chip”becomes what it is: a real,working component of acomputer! Well, here’s the story
Droolmaal
An eclectic collection of stuff this month to just ogle at andforget—our Droolmaal regular. Featuring a new UMPC, a“portable DJ-ing system,” a porsh gaming wheel (punintended), and more—including a luscious cooling system
Tips & Tricks
We go the Flash way this month: something to getyou started with that just-got-to-love-it piece ofsoftware. Then, we demystify all those terms youcome across in Media Player Classic—not to forgetmore tips on Windows Vista
4085
Enter
50

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