_______________________________________________________________919 Prince Street * Alexandria, Virginia 22314 * Phone: 703-518-4445 * FAX: 703-518-4447566 South Route 303 * Blauvelt, NY 10913 * Phone: 845-365-2000 * FAX: 845-365-2008www.mclaughlinonline.com
To: The Keith Fimian Campaign TeamFrom: Jim McLaughlinRe: Virginia’s 11
Congressional District Survey ResultsDate: May 24, 2010
Major Findings:Keith Fimian Surges to Lead Over Pat Herrity in Congressional Campaign
Keith Fimian has a 13 point advantage over Pat Herrity on the Republican primary ballotfor U.S. Congress in Virginia’s 11
district (36% to 23%). Another 41% of voters areundecided. This represents a significant shift towards Keith Fimian since the Marchsurvey when Pat Herrity was ahead 29% to 17%.
Which one of the following best describes how you are likely to vote in the June Republican primaryelection for United States Congress between Keith Fimian and Pat Herrity?
Keith Fimian 36% 17%Pat Herrity 23% 29%Undecided 41% 54%
Pat Herrity’s Negative Attacks Are Backfiring
The majority of voters (52%) has a favorable opinion of Keith Fimian, while only 10%have an unfavorable opinion of him. His name identification is at 92% amongRepublican primary voters. Keith Fimian’s favorable rating (23% to 52%) and nameidentification (55% to 92%) have both increased significantly since March. Given KeithFimian’s five to one positive rating and lead on the ballot, Pat Herrity’s negative attackshave not been effective.
Now, I am going to read you a list of names. Will you please tell me if you have a favorable or unfavorableopinion of each person? If you have no opinion or have never heard of the person, just say so.“Keith Fimian”
Favorable 52% 23%Unfavorable 10% 3%No Opinion 30% 28%Never Heard Of 8% 45%NAME ID 92% 55%
A plurality of voters (47%) has a favorable opinion of Pat Herrity, while 18% have anunfavorable opinion of him. His unfavorable rating has increased significantly since theMarch survey, which shows that as voters are becoming more aware of Herrity’s recordas a tax and spend politician, his negatives increase.