Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Save to My Library
Look up keyword
Like this
3Activity
0 of .
Results for:
No results containing your search query
P. 1
MINH BUI - What make a successful dotcom succeed

MINH BUI - What make a successful dotcom succeed

Ratings: (0)|Views: 208 |Likes:
Published by sleepingfool
Why this question? It’s simply because I love dotcom, dotcom technologies, dotcom models, dotcom businesses and everything related to these stuffs. Internet has made the world flatter and made our communication easier. None can deny that. From my everlasting passion with internet companies, I just want to see them as a whole and to scrutinize what make them succeed. Then the next step is How a tiny start-up can simulate these giants to build up another successful one?
Why this question? It’s simply because I love dotcom, dotcom technologies, dotcom models, dotcom businesses and everything related to these stuffs. Internet has made the world flatter and made our communication easier. None can deny that. From my everlasting passion with internet companies, I just want to see them as a whole and to scrutinize what make them succeed. Then the next step is How a tiny start-up can simulate these giants to build up another successful one?

More info:

Published by: sleepingfool on Jun 01, 2008
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less

07/23/2010

pdf

text

original

 
WHAT MAKE A SUCCESSFUL DOTCOM SUCCEED?
V-1.0 beta by Minh Bui 
Why this question? It’s simply because I love dotcom, dotcom technologies, dotcommodels, dotcom businesses and everything related to these stuffs. Internet has made theworld flatter and made our communication easier. None can deny that. From myeverlasting passion with internet companies, I just want to see them as a whole and toscrutinize what make them succeed. Then the next step is How a tiny start-up cansimulate these giants to build up another successful one in Vietnam?Firstly , let’s take a glance at some companies coming into my short-list
 
Hotmail, Gmail: email apps
 
Yahoo, Google, Baidu : search engines
 
MSN, Yahoo: portals
 
Ebay, Amazon: online super market
 
Digg, del.icio.us, Skype, PayPal, Google-Earth: online utilities
 
MySpace, YouTube, Facebook : social networking sites
 
Google News: news portal
 
Adsense, LinkExchange: advertising tools
 
Webvan, Boo, Pets : online stores
 
VietnamWorks, VinaGame, VnExpress.net, 24h.com.vnIn my opinion, each dotcom at least falls into one of two models and has three mostcrucial factors to be able to get it’s trophy on the Internet. What are two models and threerules?1.
 
Two models:
 
Breakthrough-by-technology model
 
Breakthrough-by-business-model model2.
 
Three rules
 
First-time rule
 
Content rule
 
Interactive rule
Two models
What is breakthrough-by-technology model and what is breakthrough-by-business-modelmodel? To create these concepts, I based on my views both as a software engineer and asa marketeer.
Breakthrough-by-technology model
means one company has got its terrificachievements by excellent technology, it has surpassed other existed competitors on the pool by creating an old-type-product with a new outstanding technology. With thisoutstanding technology, it’s competitors feel very difficult to retrieve the lost shares
 
 because they can not produce any better technology, even when they have a large number of super brains and great engineers as well as a ton of dollars and diamonds :P.
 It seems aimpossible mission to defeat the existed breakthrough-by-technology-model leader 
(Of course I mean a competion in a same level, not in a niche market). The best illustrationfor this concept is the war between Google and Yahoo, MSN, Infoseek, Altavista…, thesecond best example is how Skype dominates the VoiIP market. Other representatives of this model are Google Adsense, Google Earth.
Breakthrough-by-business-model model
means one company has got its fantasticawards by introducing a breakthrough business model to the online world. A breakthrough business model is a compeletely new one at that time (Hotmail, Yahoo,Ebay, Amazon) or a-great-better-improvement-of-an-existed-business-model (Facebook,Gmail). Facebook took over the market-leader position from MySpace with the second-generation social networking model, Gmail draws most of email-user attentions by providing a far better email capacity and a clever invitation marketing tactic. At the debuttime, Gmail 1Gb is a very big number if compared with Yahoo Mail 4Mb, and Hotmail2Mb. 
 It’s a possible mission to defeat the existed breakthrough-by-business-model leader.
Most of the newly successful dotcoms are based on this model. And most of Vietnam start-up dotcoms will follow this model.
Three rules
1.
 
First-time rule
Dotcom is the first one to appear on the market. As you already know: Hotmail is the firstemail service, Yahoo is the first search engine, Ebay is the first auction site… They mightnot really be the first ones to appear on the market, but at least they did make peoplethink that.There is no doubt that after appearing of the pioneer, many other companies will copy to build their competitive products. But the first-runer is often the first-runer, he has themost powerful advantage to remain his leader position.
2.
 
Content rule
 
Content must be from users or even from developers.
This means system doesn’t have to create its own content. The system only provides acore engine/a market ground then users or developers will do the rest. Google/Google News, Paypal, Ebay… are some of the best examples for this rule.FaceBook excellently follows this rule: It even doesn’t have to create applications for it’s users but it just created an open platform for developers. We can call it an openonline social networking platform. Developers voluntarily develop applications for Facebook’s platform.
 
Content must be completely online.
I mean a dotcom business is only related toonline stuffs. All of it’s user’s activities are online. It provides nothing from theoffline world. It doesn’t supply book, cd, or any products… so as a result it just needsservers, software engineers, salepeople, and software. Most of the most successfuldotcoms follow this rule, except Amazon.
 
Why this rule? To answer this question we have to back to answer Why online?People do their online businesses because they can do something with a lower cost,on a larger scale at any time with a high speed. So if an online business model isrelated too much to offline content, this model can not utilize all the useful things of the online world. Offline content often goes with offline problems: warehouse,shipping, logistics... Offline problems are usually solved with higher cost.The most important role of this rule is to help a company to do many great thingswith a humble number of employees and a little of cost as well.
3.
 
Interactive rule
System can be strongly interactive
 
Among end users: Ebay, MySpace, Digg... and all social networking sites. For example, in Digg, people can rate for an article, then article with high-rankingwill be listed on the site so that other people can read. In social networking sites,such as Yahoo 360 and Facebook, you can see that Facebook users’ interactionsare easier and more frequently than those of 360 users.
 
Between system and developers: Google Earth, Facebook (open online operatingsystem or platform). Developers can use Google Earth or Facebook to create their own applications.
 
Among business partners: Amazon, Google Adsense, LinkExchange. People canrefer buyer to buy book on Amazon and get commission. Or they can use Adsensecode to advertise on their site to get advertising money from Adsense program.Whenever system can be interactive among end users/developers/biz partners, it has the bigger chance, the longer time to survive than it’s competitors. In this case,users/developers/biz partners automatically create content and do marketing works for thesystem.
Who violate the rules?
 First time rule
MSN: this site disobeys rule 1 and rule 2 as well. It is neither a first search engine nor afirst business model, then it has to create many of it’s content. That’s the reason why italways stays at the third position (after Google, Yahoo) even when backed by the giantMicrosoft.
Content rule - creating 
Yahoo and MSN , as they are portal sites, often break content rule because they have tocreate their own content: travel, sport, auto, finance… But let’s look at Google, it strictlygoes with this rule. Most of Google products just provide a core engine to handle a problem. Two of Google’s products: Google Earth and Google Books have to create their content, but after creating their content these products continue to follow part two of thisrule: everything is online.
Content rule – online

Activity (3)

You've already reviewed this. Edit your review.
1 thousand reads
1 hundred reads
loxo0409 liked this

You're Reading a Free Preview

Download
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->