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Impact of Celebrity Endorsements on advertisement

Impact of Celebrity Endorsements on advertisement

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Published by BASIL GEORGE

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Categories:Types, Business/Law
Published by: BASIL GEORGE on May 25, 2010
Copyright:Attribution Non-commercial

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08/04/2011

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CELEBRITY ENDORSEMENT
 
“A Sign of celebrity is that his name isoften worth more than his services”
- Daniel J Boorstin
 
MEANING & SCOPE
CELEBRITY 
An individual who is known to thepublic for his/her achievement in areasother than that of the product classendorsed.
- Friedman and Friedman
Actors
Models
Sports figures
Entertainers
Pop stars
Businessmen

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