Welcome to Scribd. Sign in or start your free trial to enjoy unlimited e-books, audiobooks & documents.Find out more
Standard view
Full view
of .
Look up keyword
Like this
0 of .
Results for:
No results containing your search query
P. 1
Basic Concepts of Marketing Research

Basic Concepts of Marketing Research

|Views: 1,374|Likes:
Published by mishrasneha

More info:

Categories:Types, School Work
Published by: mishrasneha on May 25, 2010
Copyright:Attribution Non-commercial


Read on Scribd mobile: iPhone, iPad and Android.
download as PPT, PDF, TXT or read online from Scribd
See more
See less





Basic Concepts Of Marketing Research
Mkt Research/ RNS/ VITBusiness School2
Marketing Strategy
& Plan
Marketing Strategy
is a plan that enables an organization tomake the best use of its resourcesto meetmarketing objective
Marketing Plan
is aformal documentthat specifies theorganizations’ resources, objectives,strategy and implementation and controlefforts in marketing a specific product
Mkt Research/ RNS/ VITBusiness School3
Marketing Concept & Research
Marketing Concept
is an organizational philosophy that emphasizesdetermining customers’ needs first and thencoordinating all activities to satisfy those needs 
Marketing Research
is the set of techniques and principles for systemically collecting, recording, analyzing andinterpreting data to aid marketing decisionmakers

Activity (13)

You've already reviewed this. Edit your review.
1 hundred reads
1 thousand reads
inkaiyer liked this
Bilal Shaheen liked this
Samkit Shah liked this
Mayur Sonawane liked this
Seeba Khan liked this
sunilyadtec liked this
anupsharmahrm liked this
Salil Gavali liked this

You're Reading a Free Preview

/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->