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TOUGH LOVE: Scripting the Drive, Drama, and Decline of Galaxy Coffee

TOUGH LOVE: Scripting the Drive, Drama, and Decline of Galaxy Coffee

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Published by John Moore

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Published by: John Moore on May 25, 2010
Copyright:Attribution Non-commercial

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06/24/2013

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TOUGH LOVE
“Scripting the Drive, Drama andDecline of Galaxy Coffee”screenplay byJohn Moore1180 Lavaca St. #110-265 Austin, Texas 78701 www.
ToughLoveScript
.com 
 www.BrandAutopsy.com 
 
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SCENE SETUP:
 
In the following scenes, you’re introduced to the main characters inTOUGH LOVE and to the screenplay’s two storylines. You’ll also learnhow business lessons are shared through the highlighted dialogueand the corresponding “Marketer’s Notes” at the end of the script.
 
INT. GALAXY COFFEE HEADQUARTERS – VIVIAN KANE’S OFFICE
VIVIAN KANE sits at her desk responding to emails. Heroffice is decorated with confetti, streamers, balloons, andan oversized “Happy Anniversary” greeting card.Vivian diverts her attention to a manila file foldercovered in confetti. Vivian swipes away the confetti, opensthe file folder, and begins reviewing the papers inside.She hears a knock on her door and looks up.MORGAN CASEY stands in the entryway of Vivian’s office.VIVIAN KANECome on in, Morgan. You’re right ontime.Morgan walks in holding a stack of papers and carrying herlaptop. She gazes at all the celebratory decoration.MORGAN CASEY(cheery voice)Happy Anniversary, Viv!VIVIAN KANE(laughing)You did this, didn’t you?Vivian collects a handful of confetti and tosses it up inthe air.MORGAN CASEYWell... not entirely me. I had help.VIVIAN KANEEither way, very thoughtful. Thanks.But, aren’t you here for something?Morgan hands Vivian a piece of paper and sits.
 
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MORGAN CASEYViv, here’s my status update. You’llnotice I’m still waiting for legal’sresponse to the revised field marketingdirect mail creative.VIVIAN KANEThat’s great, but let’s table the statusupdate today. We have more importantthings to talk about.Vivian readjusts herself in her chair and takes a longpause. Morgan looks on nervously.VIVIAN KANE As you know, I’ve been working throughthe budgeting process for next year.We have good news and bad news.MORGAN CASEY After all my wrangling with the legaldepartment, give me the good news.VIVIAN KANEI’ve been given the approval for addinga marketing specialist on our team.MORGAN KANEWait. I’m your marketing specialist.You’re getting another one?VIVIAN KANENot another one. I’ll still have justone marketing specialist on my team.MORGAN CASEY(puzzlingly)Where does that leave me? I thoughtyou said this was good news.VIVIAN KANEIt is good news. You’re gettingpromoted to marketing manager.Morgan reacts with surprise. Her whole body perks up. Shegiggles softly under her breath.

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