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Fact Sheet

Fact Sheet

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Published by Facebook

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Published by: Facebook on May 26, 2010
Copyright:Attribution Non-commercial


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Announcement Fact SheetThe Changes
Completely redesigned the privacy settings page to be much more simple.
Created one control for content.
A new simple control makes it easy to share onFacebook with friends, friends of friends or everyone—all with just one click. Thecorresponding settings are immediately applied and displayed in an easy-to-understand grid. At the same time, Facebook has maintained its more granularsettings for those who want to customize their level of sharing. These settings nowall appear on a single page for easier access.
Significantly reduced the amount of information that is always visible toeveryone.
Friends and Pages (your connections) can now be restricted to anyoneyou want. To help people recognize you, your name, profile picture, networks, andgender are always open to everyone (though half of these you don’t need to add).
Given you more control over how applications and websites access yourinformation.
Now you can completely turn off Facebook Platform applications andwebsites, which means that your information will not be shared with applications. Wealso made it very simple to turn off instant personalization. You can ensure that yourinformation is not shared with current or future instant personalization applicationsby un-checking the box to “Enable instant personalization”.
Get a better understanding of how you like to share on Facebook.
 The newpresets help us understand the overall privacy level you’re comfortable with for thethings you share. As we roll out new products, we want to apply the right setting foryou at the outset—eliminating the need for you to check your setting each time anew feature is introduced. We’re committed to carrying over your presets for newproducts that facilitate sharing. So, if you choose the “Friends Only” preset for“Sharing on Facebook”, new products that have privacy settings will be automaticallyset to "Friends Only" as well.
Not changing anything about our advertising programs: we never sellany of your personal information to anyone
. There's a rumor that the moreopenly you share your information the more money we make, but it's just wrong.Advertisers may target ads to people according to certain demographics, but theyreceive only anonymous data reports.We don’t share your personal information withour advertisers.
Data points
Reduced the number of settings required to make all information private from nearly50 to less than 15.
Introduced presets that cover 18 individual settings for sharing with one singlecontrol—two clicks to controlwhat had been more than 100 different options.
Consolidated 10 settings on 3 separate pages into 7 settings on one page.
Reduced the number of separate pages in privacy center from 13 to 8.
May 26, 2010

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