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CRM Programs at Life Insurance Corporation of India (With special reference to Special Plans- Health Plans)

CRM Programs at Life Insurance Corporation of India (With special reference to Special Plans- Health Plans)

Ratings: (0)|Views: 3,910 |Likes:
Published by Varun Puri
Conents
1 Introduction to Subject 1
1.1 CRM: Meaning 1
1.2 Company Profile 1
1.3 Special Plans: - Health Protection Plans 3
2 Review of Literature 7
3 CRM Initiatives being taken by the given organization 8
3.1 Policy Locator 8
3.1.1 Features: 8
3.2 Insurance Selector 9
3.3 Phone Helpline 11
3.4 Grievance Redressal System 12
4 Sales Force Account Leads 13
5 New Initiatives by LIC in CRM 14
5.1 Beware! - Life Insurance Corporation of India gets serious about customer service. 14
5.2 LIC ropes in Wipro, IBM for CRM project 14
5.3 Insurance: Waking Up to a New Life 15
5.4 LIC’S Wan/Man Network Serving Insurance Policies on the Net 15
6 Suggestions: 16
6.1 M-CRM: 16
6.2 Cross-Selling: 16
6.3 De-Materialized Policies: 16
6.4 One counter Payment of Claims 16
7 Reference 17
Conents
1 Introduction to Subject 1
1.1 CRM: Meaning 1
1.2 Company Profile 1
1.3 Special Plans: - Health Protection Plans 3
2 Review of Literature 7
3 CRM Initiatives being taken by the given organization 8
3.1 Policy Locator 8
3.1.1 Features: 8
3.2 Insurance Selector 9
3.3 Phone Helpline 11
3.4 Grievance Redressal System 12
4 Sales Force Account Leads 13
5 New Initiatives by LIC in CRM 14
5.1 Beware! - Life Insurance Corporation of India gets serious about customer service. 14
5.2 LIC ropes in Wipro, IBM for CRM project 14
5.3 Insurance: Waking Up to a New Life 15
5.4 LIC’S Wan/Man Network Serving Insurance Policies on the Net 15
6 Suggestions: 16
6.1 M-CRM: 16
6.2 Cross-Selling: 16
6.3 De-Materialized Policies: 16
6.4 One counter Payment of Claims 16
7 Reference 17

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Published by: Varun Puri on May 27, 2010
Copyright:Attribution Non-commercial

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08/05/2013

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