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For businesses of all sizes, acquiring, retaining, and supporting customers is morechallenging than ever before. Activities that were already complex have become highly-complicated, multi-faceted workflows and procedures that are difficult to coordinate,track and manage. Marketing teams must plan and develop an increasing number of sophisticated campaigns, and deliver them through multiple mediums. Sales repsmust follow-up on hundreds of new leads, while juggling existing sales cycles. Supportstaff must rapidly resolve a growing volume of customer problems and issues. And,management must oversee customer-facing operations across all departments, andensure that all client interactions are handled in a responsive and professional manner.Customer relationship management (CRM) systems has emerged as a way for businesses to streamline customer-related processes across functional areas, increasethe efficiency and effectiveness of customer transactions at all levels, and optimizeservice quality at each touch-point. Within the CRM world, there are many types of solutions, each having their own flavor, and each meeting different business needs.
What is Enterprise CRM?
Enterprise customer relationship management is a family of tightly-integratedapplications that span both front- and back-office operations throughout a company.These solutions – which include sales force, marketing, contact center, and help deskautomation systems – seamlessly coordinate and consolidate the disparate, repetitiveprocesses and silo-ed data that often exist across multiple customer-facing businessunits. With enterprise CRM, all sales, marketing, service, and support staff can shareinformation and work in synch to build stronger, more profitable customer relationships.
What is Hoste CRM?
Hosted CRM, also known as on-demand CRM, provides a simpler, faster, and moreaffordable way for businesses to take advantage of powerful technology tools thatstreamline and automate the way customer interactions are managed across touch-points. With hosted CRM, all hardware and software components are purchased,installed, tested, and maintained by a third-party hosting provider at a remote site. Thehosting service provider also stores and manages all customer-related data. Companiesneed nothing more than a standard Web browser to access and utilize the CRMapplication and its features.