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Scientific Advertising, by Claude Hopkins (1923)

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Pages: 91 43
Words: 21146 13640
Characters: 122100 81678
Lines: 724 623
     
     
Letters per word: 5.77 5.99
Words per line: 29.21 21.89
Words per page: 232.37 317.21

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3,155 Reads | 9 Likes | 0 Comments | 22 Favorites

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This is a classic text on advertising, written in the early 1920s by a veteran advertising man. Hopkins was an early advocate of 'scientific' advertising, which involved actually testing various types of adverts to see what worked and what didn't.

Over 80 years later, some of his recommendations are obviously no longer relevant, but a surprisingly large amount of the points in the book are worth taking into account if you ever need to write an advert, or create an advertising campaign.

Pdf_16x16 91 Pages

Date Added

06/02/2008
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isync, marcmywords., Marketing Treasure of Balyan Group_add

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Public Domain

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