Page 2PC Miracles Connection
company information and put the business atenormous risk. Merely commenting on aproject or a particular customer could causethe competition to steal business away, orcould make the customer leave, upset thatyour employees are writing about theirdealings with you for all the world to see.Then there’s the disgruntled employee. According to a recent survey by Deloitte,74% of employees say it’s easy to damagean employer’s reputation using socialnetworking sites (Facebook, MySpace,Twitter, etc.).Recently, a bank sued one of their ex-vicepresidents after he posted confidentialcompany documents online. Allegedly, thedocuments exposed illegal activities. Thelaw suit requested the forceful removal of the documents. The bank lost the case,saying that the website and the ex–vicepresident had a First Amendment right tokeep the documents online. In addition, the judge pointed out that taking down thedocuments would do little good, since theycould have been copied and re-posted byother sites.
3. Employees’ “Friends” And Family
.Turns out it’s not just employees you needto worry about...but their circle of friendsand family, too.In a recent U.S. court case, a restauranteur was quoted in a newspaper article as sayingthat he treats his employees with “dignityand respect.” When the father of a formeremployee read this article online, he was nottoo happy. He left a comment that thecompany had been sexually harassing hisdaughter and that the owner condoned thebehavior.The company looked for justice by suingthe father for defamation, but the case gotthrown out. The reason? The court sitedthese comments as opinion and not
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applicable to defamation laws.
Social media and other onlinechat has made it easier than ever forcustomers to let the world know aboutnegative experiences with your company. Of course, the best thing to do is work diligentlyto keep your customers happy and avoid thisissue altogether. But just one “minor”incident can send a bad vibe to all yourprospects at the speed of light online.Though you can’t prevent customers orcompetition from posting whatever they want, you can have
control over whatyour employees do.
How To Prevent Online Company Bashing
First, make sure you have a computer usepolicy. In it, you can dictate what employeescan and cannot do online and include asection on banning any conduct that coulddamage your company’s reputation.Second, monitor your employees’ activityonline. Newer content filtering appliancesallow business owners to keep an eye on where their employees are going and even what information they are posting online.
FREE 2-HOUR SERVICE CALL HELPS YOUPROTECT YOUR REPUTATION
During the month of April, we’re givingaway 2 FREE hours of service to use as you wish. You can have us review or begin writing your computer use policy, help youdevelop a plan for monitoring negativeonline comments or review your firewall forother Internet threats. Don’t miss out! Call usfor your 2 FREE hours today!
“The only yardstick for success our society has is being a champion. No one remembers anything else.”