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Mel Taylor Media Speaking Topics JUNE 2010

Mel Taylor Media Speaking Topics JUNE 2010

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Published by Mel Taylor Media

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Published by: Mel Taylor Media on May 27, 2010
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05/27/2010

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www.MelTaylorMedia.com
 
Mel@MelTaylorMedia.com
 
PH:
 
267
625
5313
 
 
Mel
 
Taylor
 
Media
 
Training
 
Workshops
 
&
 
Speaking
 
Topics
 
 As
 
an
 
event 
 
 planner,
 
I
 
have
 
the
 
opportunity 
 
to
 
 place
 
many 
 
different 
 
types
 
of 
 
speakers
 
on
 
various
 
industry 
 
 programs.
 
Rarely 
 
do
 
I
 
encounter 
 
a
 
speaker 
 
of 
 
the
 
caliber 
 
of 
 
Mel 
 
Taylor.
 
Not 
 
only 
 
is
 
he
 
extremely 
 
knowledgeable
 
in
 
and 
 
well 
 
 prepared 
 
 for 
 
his
 
subject 
 
matter,
 
he’s
 
also
 
a
 
very 
 
entertaining
 
speaker 
 
and 
 
a
 
 pleasure
 
to
 
work 
 
with.
 
He
 
is
 
an
 
asset 
 
to
 
any 
 
 program.
 
Marsha
 
 A.
 
Stoltman,
 
 America
 
East,
 
Newspaper 
 
Conference
 
Mel’s
 
‘Web
 
101
 
 for 
 
Local 
 
Business’ 
 
seminar 
 
was
 
a
 
huge
 
success.
 
We
 
generated 
 
over 
 
$132,000
 
in
 
revenue
 
and 
 
signed 
 
26
 
new 
 
advertisers.
 
Mel 
 
is
 
charismatic,
 
well 
 
spoken
 
&
 
captures
 
the
 
attention
 
of 
 
the
 
crowd.
 
He
 
takes
 
time
 
to
 
build 
 
a
 
story,
 
and 
 
makes
 
the
 
most 
 
difficult 
 
concepts
 
seem
 
easy.
 
Dan
 
Sarko,
 
VP 
 
of 
 
Interactive;
 
Tribune
 
Mel,
 
honestly,
 
this
 
was
 
the
 
most 
 
exciting
 
 presentation
 
I
 
have
 
seen
 
in
 
a
 
LONG
 
time!
 
It 
 
almost 
 
makes
 
me
 
want 
 
to
 
start 
 
my 
 
own
 
Radio
 
Web
 
site.
 
THANK 
 
YOU!
 
Robyn
 
McCarty,
 
Regional 
 
Sales
 
Manager,
 
Marketron
 
Broadcast 
 
Solutions
 
NEW
 
SESSION!
 
Career
 
Preparation
 
&
 
Re
invention
 
in
 
the
 
Digital
 
Age
 
This
 
session
 
is
 
perfect
 
for
 
those
 
who
 
are:
 
 
Looking
 
to
 
change
 
careers
 
 
Rebounding
 
from
 
a
 
lay
off 
 
 
Students
 
ready
 
to
 
graduate
 
 
Getting
 
back
 
into
 
the
 
workplace
 
In
 
this
 
hyper
competitive
 
&
 
global
 
marketplace,
 
downsizing
 
and
 
pay
 
cuts
 
are
 
now
 
the
 
norm.
 
Traditional,
 
as
 
well
 
as
 
emerging
 
digital
 
 jobs
 
are
 
scarce
 
and
 
the
 
demand
 
for
 
some
 
older
 
skill
sets
 
will
 
not
 
return
 
to
 
past
 
levels.
 
Powerful
 
industries
 
of 
 
the
 
past
 
50
 
years
 
will
 
continue
 
to
 
decline
 
even
 
as
 
the
 
economy
 
rebounds.
 
Now
 
is
 
the
 
time
 
to
 
take
 
control
 
of 
 
your
 
future.
 
No
 
longer
 
can
 
you
 
count
 
on
 
the
 
company
 
to
 
look
 
out
 
for
 
you,
 
and
 
guarantee
 
a
 
comfortable
 
retirement.
 
Session
 
topics
 
include:
 
 
Which
 
media
 
&
 
communication
 
 jobs
 
are
 
evaporating?
 
How
 
can
 
be
 
proactive?
 
 
Which
 
 jobs
 
are
 
on
 
the
 
rise?
 
How
 
can
 
you
 
learn
 
the
 
skills
 
to
 
protect
 
your
 
career?
 
 
How
 
to
 
increase
 
your
 
chance
 
of 
 
landing
 
increasingly
 
rare
 
opportunities.
 
 
Using
 
the
 
Internet
 
&
 
other
 
digital
 
tools
 
to
 
super
charge
 
your
 
career
 
 
Guidelines
 
to
 
find
 
your
 
true
 
calling
 
&
 
passion.
 
Setting
 
a
 
realistic
 
career
 
path.
 
 
 
www.MelTaylorMedia.com
 
Mel@MelTaylorMedia.com
 
PH:
 
267
625
5313
 
 
Mel
 
Taylor
 
Media
 
Training
 
Workshops
 
&
 
Speaking
 
Topics
 
OTHER
 
SESSIONS:
 
Online
 
Business
 
101
 
for
 
Newsrooms
 
&
 
Editorial
 
Staff 
 
It’s
 
a
 
FACT:
 
When
 
newsrooms
 
understand
 
basic
 
online
 
business
 
models.....they
 
create
 
PROFITABLE
 
&
 
advertiser
 
friendly
 
websites.
 
Many
 
have
 
noted:
 
“this
 
type
 
of 
 
training
 
is
 
more
 
important
 
than
 
the
 
training
 
of 
 
our
 
sellers”.
 
Learning
 
from
 
Online
 
Revenue
 
Leaders
.
 
Attendees
 
get
 
a
 
comprehensive
 
overview
 
of 
 
the
 
competitive,
 
online
 
environment,
 
and
 
how
 
they
 
can
 
best
 
compete.
 
Overcoming
 
Common
 
Objections.
 
Most
 
sales
 
calls
 
are
 
faced
 
with
 
a
 
small
 
handful
 
of 
 
commonly
 
heard
 
objections.
 
We
 
provide
 
proven,
 
recommended
 
responses
 
for
 
these
 
situations.
 
Determining
 
&
 
Pursuing
 
Local
 
Revenue
 
Opportunities
.
 
Which
 
of 
 
the
 
many
 
online
 
sales
 
strategies
 
should
 
you
 
employ?
 
We
 
help
 
you
 
make
 
the
 
best
 
decisions,
 
based
 
on
 
your
 
market,
 
resources,
 
and
 
overall
 
company
 
strategy.
 
This
 
session
 
features
 
the
 
pros
 
&
 
cons
 
of 
 
hyper
Local
 
content
 
&
 
ad
 
networks.
 
Inventory,
 
Packaging
 
&
 
Revenue
 
Best
 
Practices.
 
Ad
 
units
 
that
 
sell,
 
how
 
to
 
bundle
 
&
 
price.
 
Non
traditional
 
revenue
 
sources.
 
How
 
best
 
to
 
use
 
and
 
monetize:
 
social,
 
email,
 
mobile,
 
directories,
 
sponsorships,
 
ad
vertorial,
 
etc.
 
‘Web
 
101
 
Educational
 
Seminars’
 
for
 
Local
 
Business.
 
Local
 
advertisers
 
spend
 
more
 
when
 
they
 
are
 
comfortable
 
with
 
the
 
basics
 
of 
 
online
 
marketing.
 
These
 
seminars
 
are
 
not
 
only
 
excellent
 
training
 
sessions
 
for
 
advertisers
 
&
 
reps,
 
but
 
they
 
put
 
immediate
 
revenue
 
on
 
the
 
books
 
as
 
well.
 
Online
 
Video
 
Best
 
Practices
 
for
 
Revenue.
 
Pre
roll
 
is
 
only
 
one
 
of 
 
the
 
many
 
ways
 
to
 
profit
 
from
 
your
 
online
 
video
 
efforts.
 
We
 
highlight
 
the
 
benefits
 
of 
 
online
 
video
 
syndication,
 
sales
based
 
web
 
video,
 
online
 
info
mercials,
 
product
 
placement,
 
over
lays
 
and
 
other
 
proven
 
online
 
video
 
tactics
.
 
 
 
www.MelTaylorMedia.com
 
Mel@MelTaylorMedia.com
 
PH:
 
267
625
5313
 
 
Mel
 
Taylor
 
Media
 
Training
 
Workshops
 
&
 
Speaking
 
Topics
 
BROADCAST
 
FOCUSED
 
SESSIONS
 
Web
 
Business
 
Models
 
for
 
Programming
 
&
 
Marketing
 
When
 
program/news
 
directors
 
and
 
marketing
 
execs
 
have
 
a
 
better
 
understanding
 
of 
 
online
 
business
 
models,
 
they
 
create
 
better
 
overall
 
Broadcast
 
websites.
 
These
 
sites
 
not
 
only
 
appeal
 
to
 
your
 
listeners
 
&
 
viewers,
 
but
 
to
 
your
 
advertisers
 
as
 
well.
 
Topics
 
include:
 
best
 
revenue
 
practices
 
for
 
streaming,
 
Twitter,
 
Facebook,
 
Email,
 
video,
 
syndication,
 
podcasting,
 
partnerships
 
and
 
more.
 
Web
 
Strategy
 
for
 
Broadcast
 
Managers
 
on
 
a
 
Budget
 
How
 
do
 
busy
 
Broadcast
 
managers
 
keep
 
their
 
focus
 
on
 
selling
 
the
 
core
 
product,
 
while
 
simultaneously
 
grow
 
their
 
Interactive
 
revenue
 
streams?
 
This
 
session
 
shows
 
proven
 
methods
 
to
 
accomplish
 
this
 
with
 
minimal
 
time,
 
resources
 
and
 
investment.
 
Topics
 
include:
 
compensation,
 
 job
 
descriptions,
 
packaging
 
&
 
rate
 
cards,
 
inventory
 
management,
 
outsourcing
 
&
 
automation,
 
rev
share,
 
cross
platform
 
selling,
 
taking
 
share
 
from
 
newspapers,
 
training
 
and
 
more.
 
For
 
GM’s
 
Only.
 
The
 
Un
varnished 
 
Truth
 
about 
 
Local 
 
Website
 
Business
 
Models.
 
We
 
expose
 
the
 
key
 
reasons
 
why
 
most
 
local
 
media
 
properties
 
are
 
still
 
operating
 
their
 
digital
 
assets
 
in
 
the
 
red.
 
Even
 
if 
 
your
 
revenue
 
&
 
site
 
traffic
 
have
 
substantially
 
grown
 
over
 
the
 
years,
 
your
 
likely
 
 just
 
treading
 
water
 
&
 
losing
 
share,
 
no
 
matter
 
how
 
many
 
resources
 
you
 
throw
 
at
 
it.
 
This
 
is
 
not
 
a
 
workshop
 
about
 
sales,
 
traffic
 
tricks
 
or
 
cool
 
content.
 
It’s
 
not
 
a
 
gee
whiz
 
technology,
 
and
 
‘the
 
future
 
is
 
bright
 
if 
 
we
 
only
 
change’
 
lecture.
 
Rather,
 
we
 
call
 
out
 
the
 
800
 
lb.
 
in
 
the
 
room:
 
our
 
Broadcast
 
sites
 
are
 
not
 
being
 
run
 
like
 
our
 
traditional
 
business:
 
where
 
profit
 
comes
 
first.
 
Mel
 
Taylor
 
has
 
first
hand
 
knowledge
 
of 
 
these
 
issues,
 
and
 
the
 
mandatory
 
fixes
 
that
 
can
 
be
 
quickly
 
applied.
 
He
 
has
 
spent
 
over
 
12
 
years
 
working
 
with
 
traditional
 
media
 
(Clear
 
Channel,
 
CBS,
 
Fox
 
&
 
Tribune)
 
and
 
online
only
 
ventures,
 
in
 
their
 
frustrating
 
pursuit
 
of 
 
online
 
profitability.
 
Session
 
topics:
 
 
Pros
 
&
 
cons:
 
the
 
vendors
 
of 
 
Internet
 
services.
 
 
Attracting
 
or
 
making
 
3
rd
 
party
 
digital
 
investments
 
 
Who’s
 
driving
 
your
 
Interactive
 
bus?
 
Do
 
they
 
have
 
the
 
proper
 
license?
 
 
Killing
 
the
 
sacred
 
cows.
 
Stuff 
 
that
 
 just
 
doesn’t
 
make
 
sense
 
anymore
 
 
The
 
Checklist.
 
10
 
questions
 
that
 
reveal
 
limits
 
of 
 
your
 
online
 
business
 
model.
 
 
Their
 
quietly
 
eating
 
your
 
lunch;
 
stealth
 
competitors
 
in
 
your
 
own
 
backyard.
 
 
Outsourcing
 
&
 
cost
 
reductions
 
via
 
the
 
latest
 
Internet
 
technology
 
 
5
 
step
 
plan
 
for
 
profitability.
 
The
 
easy
 
action
 
plan
 
to
 
put
 
in
 
place
 
tomorrow.
 
 
The
 
100%
 
solution.
 
The
 
only
 
HR
 
&
 
commission
 
structures
 
that
 
work
 

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