GE’s L.I.G. program:
The eternal management challenge of balancing the shortterm and the long term— or simultaneously managing the present and creating thefuture—was explicitly addressed.
As he explained in the company’s 2007 annual report, the program’s aimwas “to embed growth into the DNA of our company.” By that he meant getting theteams leading the businesses to think about organic growth day in and day out—tobe
constantly on the look out for opportunities
and to create
inspirational strategic visions
that would enlist their troops in the cause. He wanted them to
weaveinnovation and growth into every aspect of their businesses.