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US Mobile Advertising Revenues With Forecasts to 2015 ABSTRACT

US Mobile Advertising Revenues With Forecasts to 2015 ABSTRACT

Ratings: (0)|Views: 945|Likes:
Document at a glance:
Type – US market forecast and assessment report, to 2015
Printed page length – 29
Number of forecasts – 10
Number of other figures – 10

We forecast that mobile internet users via handsets in the US will rise to 158m in 2015, and smartphone owners will rise to 194m in the same year. In view of this, prospects for revenues from mobile advertising are considerable, and we predict they will increase by a compound annual growth rate of +37% across the forecast period to 2015.

This 29 page report examines mobile advertising via handsets in the US to 2015, and is divided into two sections. The first section provides analysis and forecasts for ad revenues across SMS, Display and Search. The second section is given over to an analysis of the following drivers to mobile advertising:

· Smartphone subscribers (with forecast to 2015)
· 3G subscribers (with forecast to 2015)
· Mobile internet users (with forecast to 2015)
· Applications (including in app advertising)
· Location based services and advertising
· Mobile coupons and payments
· Social networking
· Video (including in video advertising)

Document at a glance:
Type – US market forecast and assessment report, to 2015
Printed page length – 29
Number of forecasts – 10
Number of other figures – 10

We forecast that mobile internet users via handsets in the US will rise to 158m in 2015, and smartphone owners will rise to 194m in the same year. In view of this, prospects for revenues from mobile advertising are considerable, and we predict they will increase by a compound annual growth rate of +37% across the forecast period to 2015.

This 29 page report examines mobile advertising via handsets in the US to 2015, and is divided into two sections. The first section provides analysis and forecasts for ad revenues across SMS, Display and Search. The second section is given over to an analysis of the following drivers to mobile advertising:

· Smartphone subscribers (with forecast to 2015)
· 3G subscribers (with forecast to 2015)
· Mobile internet users (with forecast to 2015)
· Applications (including in app advertising)
· Location based services and advertising
· Mobile coupons and payments
· Social networking
· Video (including in video advertising)

More info:

Published by: Coda Research Consultancy on May 28, 2010
Copyright:Attribution Non-commercial

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09/21/2010

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Coda.
Coda Research Consultancy
US mobile advertising revenues, withforecasts to 2015
Coda Research Consultancy
 
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Coda.
Coda Research Consultancy
US mobile advertising revenues, withforecasts to 2015
Steve Smith PhD
Research Director
Coda Research Consultancy
Released 27 May 2010
For more information about this product, please email steve.smith@codarc.co.uk, or call+44 (0)7779 610004
European office:
Coda Research Consultancy Ltd95 Wodeland AvenueGuildfordSurreyGU2 4LDEngland © Coda Research Consultancy Ltd, 2010
 All rights reserved. No part of this work may be reproduced or transmitted in any form or by any means, or stored in any retrieval system of anynature, without prior written permission of Coda Research Consultancy Ltd, except where this is expressly permitted under the Copyright Designsand Patents Act 1988 or the Copyright and Rights in Databases Regulations 1999.This report draws upon research and analysis conducted by Coda Research Consultancy. Use of this report by any third party for whateverpurpose should not, and does not, absolve such third party from using due diligence in verifying the report’s contents. Any use which a third partymakes of this document, or any reliance on it, or decisions to be made based on it, are the responsibility of such third party. Coda ResearchConsultancy, its affiliates and representatives accept no duty of care or liability of any kind whatsoever to any such third party, and noresponsibility for damages, if any, suffered by any third party as a result of decisions made, or not made, or actions taken, or not taken, based onthis document. Coda Research Consultancy does not make investment recommendations, in this report or otherwise, and nothing in this reportshould be interpreted as an opinion by Coda Research Consultancy either on market forecasts or on the prospects of specific companies.
 
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Introduction
Document at a glance:
Type – US market forecast and assessment report, to 2015Printed page length – 29Number of forecasts – 10Number of other figures – 10We forecast that mobile internet users via handsets in the US will rise to 158m in 2015, andsmartphone owners will rise to 194m in the same year. In view of this, prospects for revenues frommobile advertising are considerable, and we predict they will increase by a compound annual growthrate of +37% across the forecast period to 2015.This 29 page report examines mobile advertising via handsets in the US to 2015, and is divided intotwo sections. The first section provides analysis and forecasts for ad revenues across SMS, Displayand Search. The second section is given over to an analysis of the following drivers to mobileadvertising:

Smartphone subscribers (with forecast to 2015)

3G subscribers (with forecast to 2015)

Mobile internet users (with forecast to 2015)

 Applications (including in app advertising)

Location based services and advertising

Mobile coupons and payments

Social networking

 Video (including in video advertising)

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