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Research Methodology

Research Methodology

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Published by Ramesh_V_Kumar
This is my research methodology for the project on Effectiveness of Social Media as a Film Marketing Tool in India. Distributed under Creative Commons license.
This is my research methodology for the project on Effectiveness of Social Media as a Film Marketing Tool in India. Distributed under Creative Commons license.

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Published by: Ramesh_V_Kumar on May 28, 2010
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04/01/2012

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ChapterFourResearchMethodology
Theresearchmethodologyforthisprojectconsistsofthefollowingsteps.
Chart4.1–ResearchMethodology–ProcessFlow
Basedontheliteraturereview,aHypothesishasbeenformulatedasmentionedinthefirstbox.Thenmetricsinvolvedandthekeyperformanceindicatorsortheparameterswillbemeasuredinchosensocialmedianetworkingplatforms
HYPOTHESIS
µ
0
:
H1=H2::SocialMediaisaneffectiveilmmarketingtool
MEASURE
‐Metrics,KeyPerformanceIndicators(parameters)‐OnlineConversations,ConversationIndex
 ANALYZE
RelationbetweenConversationIndexandB.O.Collections
CONCLUDE
‐Publishtheresults
 
(Facebook,Orkut&Twitter).Thenallthedataareanalyzedandthenresultswillbepublished.Thecompletedetailsofeachofthesestepsarementionedinthesubsequentparagraphs.
MethodsofDataCollection
Chart4.2–ProcessFlow–DataCollection&Analysis
Theflowchartaboveshowsresearchmethodology.Thedetailedprocessflowwillbeasfollows.
 
Thefollowingfilmsareconsideredfortheresearch.
 
 
MyNameisKhan
 
DevD
 
LoveSexaurDhokha
 
SocialMediaAnalyticsdata(referFig.4.2)iscollectedforthechosenfilmsfrompopularIndiansocialmedianetworkingsites(Facebook&Orkut)andotherwebanalyticsinformationwillbecollectedfromAlexa.Thisisforgeneralinformation.
 
Theboxofficerevenuesfordifferentweekswillbeobtainedfromlegitimateindustrysourceslikeboxofficeindia,ibosnetworkandboxofficemojo
 
TheparametersconsideredfromSocialMediastatsinclude:
 
Numberofpeoplewholikethecommunitiesindividuallyforthethreemoviesunderconsideration
 
Thewallpostanddiscussionsinthosecommunitypages
 
Numberoffollowersforthosecommunities
 
Totalnumberofconversationsthathashappenedinthatparticularmoviecommunity.Onlyrelevantpostshavebeenconsidered
 
Totalnumberoftweetsforthemovies
 
Alltheabovedatawillbecollectedandcollatedandwillbeusedforextensiveanalysis.
DataAnalysis
 
Oncethedataiscollected,theconversationsaboutthemoviewillbeweightedtozeroinonthepositivityindex,negativityindexandtheneutralityindex.

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