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10 Ways to Set Yourself Apart fromthe Competition:
A
Guide
for
Brokers,
Agents/Salespeople
and
Others
Who
Want
to
Break
the
Mold
in
Commercial/Investment
Real
Estate
Bob
Woods
Chief
Operating
Officer
Sibdu.com/eCREsystems,
LLC
Exclusive
Report!!
Copyright
©
2007,
eCREsystems,
inc.
www.Sibdu.com
You can have the
BEST
commercial/ investment real estate companyaround. You can be the
BESTBROKER
or
AGENT
out there.One thing’s for sure: If you don’t
STAND OUT
fromthe
COMPETITION
,you’re
DEAD IN THEWATER.
It’s
pretty
simple,
actually.
If
you
and/or
your
company
look
like
everyone
else
in
your
market,
why
should
a
prospective
client
sign
with
you
rather
than
your
competitor?
More
important,
why
should
one
of
your
current
or
past
clients
give
you
their
future
listings?
Or
referrals,
for
that
matter?
If
you’re
not
staying
in
contact
with
them
somehow,
you
better
believe
one
of
your
competitors
is.
This
Exclusive
Report
gives
you
10
ways
you
can
improve
the
marketing
of
yourself
and/or
your
company.
We’ve
tried
to
give
you
as
many
new
ideas
for
“breaking
the
mold”
of
companies
and
agents
in
your
local
market.
When
we
bring
up
a
“tried
and
true”
method,
though,
we’ll
explain
why
we
feel
it
is
worth
discussing.
Sometimes
it’ll
be
because
few
others
are
doing
it.
Other
times,
it’ll
be
because
others
aren’t
doing
it
very
well.
So
read
on...and
discover
how
to
stand
out
from
your
competition!
www.Sibdu.com
1. The New Wave: Value-Added Services.2. Go Electronic.
Sure,
you
offer
a
multitude
of
services
to
your
clients
and
prospects.
You
also
know
your
clients
will
find
them
to
be
of
real
value.
But
how
many
of
those
services
are
exactly
the
same,
or
very
similar
to,
the
types
offered
by
your
competitors?
If
they
are,
how
in
the
blazes
are
they
supposed
to
pick
you
out
of
a
crowd?
This
point
is
extremely
important
in
your
new
‐
business
prospecting.
There’s
a
new
wave
of
value
‐
added
services
you
can
offer
to
your
prospects
and/or
current
clients,
such
as
the
ones
offered
by
us
here
at
eCREsystems.
For
exam
‐
ple,
you
can
offer
a
free
Web
portal
for
a
building
you’re
leasing.
On
the
tenant
‐
rep
side,
you
can
“advertise”
your
clients
by
sending
e
‐
mail
blasts
to
listing
agents
(like
at
Sibdu.com).
By
using
these
services
and
heavily
promoting
them,
you
will
find
it
much
easier
to
stand
out
in
the
commercial
brokerage
crowd,
win
more
new
business,
and
strengthen
relationships
with
your
current
and
past
clients.
In
my
“travels”
in
speaking
with
commercial
real
‐
estate
professionals,
I’m
always
amazed
by
the
number
of
brokerages
and
agents
who
do
not
have
any
kind
of
Web
presence.
In
my
mind,
it’s
very
simple:
Your
customers
are
online,
so
you
should
be
there,
too!
A
well
‐
produced
Web
site
for
a
commercial
real
‐
estate
firm
does
not
have
to
cost
a
lot
of
money.
In
fact,
we
can
even
point
you
to
companies
that
will
build
your
company
a
site
for
a
reasonable
cost.
As
for
individual
agents,
I
recommend
that
they
have
their
own
Web
site
—
even
if
they’re
with
a
company
that
has
one.
Some
‐
times
a
company
prohibits
their
agents
from
using
their
own
Web
sites.
But
for
agents
who
are
not
with
one
of
those
firms,
a
site
of
your
own
not
only
promotes
your
company,
but
promotes
you
as
well.
Which,
of
course,
“promotes”
larger
commissions!
www.Sibdu.com
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