Why is this position harder than others?
At Hanna-Barbera we’re confronting unique problems, because our positioning mustserve as a bridge between our past, our present, and our future. We already hold a placein the minds and hearts of the world. We must maintain what’s good about that currentperception, and eliminate what’s bad. We also have to be able to live with what we decidetoday, and give ourselves room to evolve into the next century.And whatever we decide on must have the ring of truth.
“Audiences respond when they hear the ring of truth.”
A positioning sageHanna-Barbera can’t be the Out-of-Left-Field Cartoon Studio--the Raw Magazine of animation--because our heritage won’t allow it.We also can’t be the Middle-Of-The-Road Cartoon Studio--the Sears of animation--because we won’t allow it. We demand more. Ten years from now we want to look back on a body of work that cracks us up and knocks our own socks off. That’s why we cameto work here.So...we must position ourselves as something we actually are, and aspire to be somethingwe actually can be.Time for a look at history....