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Overview of Indian Cement Industry 2010

Overview of Indian Cement Industry 2010

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Published by shubhav1988
Porters 5 , SWOT analysis - Indian Cement Industry 2010
Porters 5 , SWOT analysis - Indian Cement Industry 2010

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Published by: shubhav1988 on May 29, 2010
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07/19/2014

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University Of Wales&Management Development Institute of Singapore (MDIS)MBWD5 0922A
Subject : Corporate Strategy (Assignment 1)Lecturer : Dr Keith NgCourse : Master of Business AdministrationASSIGNMENT COVER SHEET
 No.NAME OF MEMBERFIN No.SIGNATURE1SHUBHAV GUPTAG0874179X
Submitted on Due Date? YES (Date Submitted: 30.4.2010)Submitted Soft Copy? YES (Date Submitted: 30.4.2010)Word Limit Observed? YES (No. of Words: 2090)
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TABLE OF CONTENTS
S.NoContentsPage No.1Executive Summary32Introduction43PEST Analysis54Porters 5 Forces75Structural drivers of change116Industry Life Cycle127Scenarios13
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EXECUTIVE SUMMARY
The Corporate Strategy assignment is divided into 2 parts.The first part of the assignment asks us to select and analyze an industry of our ownchoice. I have selected the INDIAN CEMENT INDUSTRY. In this assignment, a brief historyregarding the Indian Cement Industry and how it has changed over the years to become one of the largest cement markets in the world has been covered. Further on, it has the analysis of thestrategic posture of the key cement players in the Indian market and the direction in which thecement industry of India is moving.To identify the structure, changes, and the drivers of change within the industry, Porter’sFive Forces, PEST Analysis and Life Cycle Model has been used.The second part of the assignment has 3 scenarios indicating possible long-term futuresfor the industry.
INTRODUCTION
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