Removing the Blindfold that Prevents TrueEngagement and Measurement in SocialMedia
By Brian Solis, blogger at BrianSolis.comand principal of FutureWorks, Author of the new book
,Putting the Public Back in Public Relations
Now Is Gone
MarketingProfs recently published a fantastic report on the equality of B2B andB2C adoption and practice of social media. In "The State of Social MediaMarketing," the 242-page report shared how over 5,000 marketers and businessprofessionals use social media to create award winning campaigns, measure ROI,and reach audiences. Jay Baer offers an interesting analysis atConvince andConvert. More of my thoughts on the subject of B2B and B2C social media areshared in my post, "The Business of Social Media."
(cc) Brian Solis,www.briansolis.com- Twitter, @briansolis