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VTU MBA FINAL SUMMER PROJECT ON HYUNDAI PART A

VTU MBA FINAL SUMMER PROJECT ON HYUNDAI PART A

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Published by: vikash_thakur23 on May 30, 2010
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06/14/2013

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SHREE HYUNDAI
.
 
PART- A
INDUSTRY PROFILE
The Indian automotive industry has witnessed an unprecedented boom in recent year owing theimprovement in living standards of the middle class, and a significant increase in their disposableincomes. The industry is expected to touch the 10 million mark, to which the commercial vehiclesegment will be a major contributor. Industry experts peg the Indian Automobile Sales growth ata compounded annual growth rate (CAGR) of 9.5 % by end of 2010.
India is the second largest two-wheeler market in the world.
Fourth largest commercial vehicle market in the world.
Eleventh largest passenger car market in the world.
Fifth largest bus and truck market in the world (by volume).
Envisaged to be the seventh largest automobile market by 2016, and world’s third largest by 2030 (behind only China and the US).
Domestic Sales
The Society of Indian Automobiles Manufacturers’ Association (SIAM) estimates the salesfigures of 7.5 million motorcycles, 2 million cars (including MPVs, SUVs & MUVs) and 9million two-wheeler For year 2008-09 fiscal. Consequently, India should be able to contributeabout 6 % to the total global automotive industry output by end 2010.
Automobile Domestic Sales Trends
(Number of Vehicle)
Category2003-042004-052005-062006-072007-082008-09
Total passengervehicles902,0961,061,5721,143,0761,379,6981,549,8821,551,880
1
T-JOHN INSTITUTE OF TECHNOLOGY 
 
SHREE HYUNDAI
.
 
Totalcommercialvehicles260,114318,430351,041467,882490,494384,122Three wheelers284,078307,862359,920403,909364,781349,719Total TwoWheelers5,364,2496,209,7657,052,3917,857,5487,249,2787,437,670
GRANDTOTAL
6,810,5377,897,6298,906,42810,109,0379,654,4359,723,391
Source:
www.osec.ch
Passenger Vehicles15.96%Commercial Vehicles3.95%Three Wheelers3.6%Two Wheelers76.49%
Source:
www.osec.ch
Growth and Development of the Industry
Auto sales in 2008 and 2009:
2
T-JOHN INSTITUTE OF TECHNOLOGY 
 
SHREE HYUNDAI
.
 
CompanyDecember2008December2009%changeMaruti Suzuki
52,02971,00037
Hyundai
15,60222,25243
Mahindra &Mahindra
7,72616,999120
General Motors
4,0418,258101
Skoda
7321,11352
Mahindra Renault
27230813
Total
80,402119,93049
Source:
www.osec.ch
Leading Players
Profile of key Domestic Players:Name of thecomp
 
anyParent companyOutputModelsPlantsTata MotorsLtd
Largestcommercialvehicle player inthe country andone of the largestin the passenger vehiclessegment.Capacity – 160’000 units paVolumes – 171’870 units in2004Operatingincome-US$ 3.8 billion in 2005Sierra, Sumo,Safari, Indica,IndigoPune(Maharashtra)
Mahindra &Mahindra Ltd
Flagshipcompanyof the MahindraGroup; largest player in thetractor segmentCapacity – 125’000units paVolumes – 69’737units in 2004Armada, Bolero,Commander,Marshall, Maxx,Voyager, ScorpioMumbai, Nashik (Maharashtra)
3
T-JOHN INSTITUTE OF TECHNOLOGY 

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