Raw-material seekers were the earliestmultinationals and their aim was to exploit the raw materials that could befound overseas. The modern-day counterparts of these firms, themultinational oil and mining companies such as British Petroleum, ExxonMobil, International Nickel, etc.,b)
The market seeker is the archetype of the modernmultinational firm that goes overseas to produce and sell in foreign markets.Examples include IBM, Toyota, Unilever, Coca-cola.c)
Cost minimizers are a fairly recent category of firmsdoing business internationally. These firms seek out and invest in lower-costproduction sites overseas (for example, Hong Kong, Malaysia, Taiwan, andIndia) to remain cost competitive both at home and abroad.MNCs have to follow the changes in macroeconomic factors, environmental andsocial issues, and business and industry developments. These factors will allprofoundly shape the corporate landscape in the coming years. The followingsection deals with these trends.
1.3 Trends effecting Corporate World:
Those who say that business success is all about execution are wrong. The rightproduct markets, technology, and geography are critical components of long-term economic performance. Bad industries usually trump good management,however: in sectors such as banking, telecommunications, and technology,almost two-thirds of the organic growth of listed Western companies can beattributed to being in the right markets and geographies. Companies that ride thecurrents succeed; those that swim against them usually struggle. Identifyingthese currents and developing strategies to navigate them are vital to corporatesuccess. What are the currents that will make the world of 2015 a very different