Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword
Like this
2Activity
0 of .
Results for:
No results containing your search query
P. 1
Time Spent on Social Networks Up 82% Around the World

Time Spent on Social Networks Up 82% Around the World

Ratings: (0)|Views: 21|Likes:
Published by Brian Solis
Nielsen recently released a new report that officially documents what many of us already know, just never substantiated through data. According to a study published at the end of January 2010, Nielsen observed the online social activity of consumers around the world and discovered an 82% increase in time spent on social networking sites in December 2009. On average, users spent more than five and a half hours on popular networks such as Facebook and Twitter in December 2009. In December 2008, users clocked just over three hours on social networking sites.
Nielsen recently released a new report that officially documents what many of us already know, just never substantiated through data. According to a study published at the end of January 2010, Nielsen observed the online social activity of consumers around the world and discovered an 82% increase in time spent on social networking sites in December 2009. On average, users spent more than five and a half hours on popular networks such as Facebook and Twitter in December 2009. In December 2008, users clocked just over three hours on social networking sites.

More info:

Published by: Brian Solis on May 30, 2010
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less

05/12/2014

pdf

text

original

 
Time Spent on Social Networks up 82%Around the World
By Brian Solis, blogger at BrianSolis.comand principal of FutureWorks, Author of the new book 
Engage! ,
Co-Author 
,Putting the Public Back in Public Relations
and 
Now Is Gone
Nielsen recently released anew reportthat officially documents what many of usalready know, just never substantiated through data. According to a study published at the end of January 2010, Nielsen observed the online social activity of consumers around the world and discovered an 82% increase in time spent onsocial networking sites in December 2009. On average, users spent more thanfive and a half hours on popular networks such as Facebook and Twitter inDecember 2009. In December 2008, users clocked just over three hours on socialnetworking sites.
(cc) Brian Solis,www.briansolis.com- Twitter, @briansolis
 
The audience for Social Networks also increased year-over-year for the last three years, reaching an estimated audience of over 300 million.Specifically, online visitors concentrated their time on social networks and blogs,placing them ahead of other forms of engagement and interaction includingonline games and instant messaging. Facebook led the way for all social networkshowever, with over 200 million visitors, representing 67% of all social mediausers in December 2009. As such, Facebook earned the number one position asthe top global social networking destination with users spending nearly six hours per month on the site.
(cc) Brian Solis,www.briansolis.com- Twitter, @briansolis
 
In the U.S., time spent participating in social networks and reading blogsincreased 210% year-over-year and the average time per person grew by 143% year-over-year in December 2009. Media darlings Facebook and Twittercaptured the greatest volume of attention and engagement, outpacing the overallgrowth for the category at 200% and 368% respectively. And despite the grimreports that portray a leveling-off or possibly a dwindling of visitors, dependingon which data you source, Nielsen reports that Twitter continued its reign as thefastest-growing social network in December 2009 as measured by unique visitors. With 18.1 million uniques, Twitter's audience increased 579% year-over- year, from 2.7 million in December 2008. However, Nielsen also observed adecrease of 5% in unique visitors when viewed month-over-month.Facebook and Twitter were alone in the competition for attracting visitors.MySpace, Classmates, and even LinkedIn realized year-over-year declines inunique visitors.Social Networking is a global phenomenon and while the largest audience residesin the U.S., Australia boasts the highest amount of time spent in social networks
(cc) Brian Solis,www.briansolis.com- Twitter, @briansolis

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->