2007-08 Choice

Anniversary Edition

Choice:

a careful selection, something bestor preferable, of fine quality, appealing torefined taste.

(Webster’s II New Riverside University Dictionary)

Zippo Choice:

an exceptional collectionof Zippo windproof lighters, handpickedto appeal to even the mostdiscriminating tastes.In 1932, George G. Blaisdell founded hiscompany on a simple premise: build yourproduct with integrity, stand behind it100%, and success will follow. For 75 years,that principle has been the cornerstone ofthe family-owned Pennsylvania companywhose iconic product is now known in over140 countries worldwide.The Zippo Choice Anniversary Editionhonors our founder with a retrospectivelook at the favorite chrome finishes thathave endured for over three generations.Zippo Choice is packed with new looks,new processes, and new limited editions,most on Zippo’s traditional chrome finishes,all guaranteed to appeal to a whole newgeneration of Zippo fans.Order from Zippo Choice now throughMay 31, 2008.

Except where noted, all lighters in the ZippoChoice Anniversary Edition are packaged in adistinctive new cardboard gift box with adiamond-plate textured lid. Zippo Choice lighterswill be the only stock lighters packaged in this boxduring 2007.

Index

Zippo Founder..................................1Lifetime Guarantee..........................2Chrome Generations........................3The 30’s............................................4The 40’s............................................4The 50’s............................................4The 60’s............................................5The 70’s............................................5Roped Venetian................................6Venetian Flourish..............................7Diner................................................8Lucky Horseshoe..............................9Cadillac............................................9Jack Daniel’sTennessee Whiskey Ltd...............10Jack Daniel’s I Know Jack................11Diagonal Retro................................12Slim Floral......................................12Jim Beam Barrels & Bung Ltd.........13Chrome Visions..............................14Starburst........................................14Retro Flame....................................15Mazzi & Zippo................................16Justice For All................................16Defenders Of Freedom..................17John Wayne Ltd..............................18Hollywood......................................19Double Hearts................................20For The Love Of Chrome..............20Heartfelt Trinity..............................20Elvis Bling Ltd.................................21Playboy..........................................22Playboy & Zippo Ltd.......................22Deep V..........................................23Zippo Ace......................................23Engraved Filigree............................24Flowers of Fancy............................24Flame Necessities......................25-26

zippo.com

The Zippo Lighter shape, ZIPPO, , Zippo MPL

, the MPL

Because we are constantly improving our products,some items may not look exactly as depicted. Prices and specifications subject to change without notice.

“I can tell you of a man who had the vision and the belief that his company could achieve the success we are celebrating today. His name was George G. Blaisdell.It is his ingenuity and his love for Zippo, a love that has been passed down through three generations, that has kept the flame alive.”