HubSpotreleased a new report that captures the state of theTwitterverse,
opening a window that instantly transforms speculation into analysis and settingthe stage for informed discourse and exploration. According to the report, Twitter's user growth peaked at 13% in March 2009falling to just 3.5% in October 2009. And while this is the most recent date for which HubSpot has access, it is revealing nonetheless.The steep decline, as I'vesaid many times, has less to do with exposure and moreto do with the initial Twitter experience for prospective users. Millions uponmillions of new prospects are introduced to Twitter everyday by brands andmedia properties who place Twitter center stage in broadcast, print, and inperson.
Follow us on Twitter. Send us a Tweet.Tweet us to win. Receive special discounts, promos, and coupons just by following us
.Once they arrive at Twitter, there's very little instruction or incentive to take thesteps to not only create an account, but also adopt it as a form of daily or even weekly communication.
(cc) Brian Solis,www.briansolis.com- Twitter, @briansolis