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The State of the Twitter Sphere 2010

The State of the Twitter Sphere 2010

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Published by Brian Solis
The state and future of Twitter is passionately debated as users and industry pundits explore whether or not the platform and the relationships that connect one another are in danger of slowing or worse, regressing. Over the last year, Twitter experienced its most phenomenal growth to date, fueled by the adoption of the communication network by highly visible and influential personalities that attracted legions of new users to establish one-to-many and ultimately many-to-many connections. But, then the meteoric ascent practically leveled-off…
The state and future of Twitter is passionately debated as users and industry pundits explore whether or not the platform and the relationships that connect one another are in danger of slowing or worse, regressing. Over the last year, Twitter experienced its most phenomenal growth to date, fueled by the adoption of the communication network by highly visible and influential personalities that attracted legions of new users to establish one-to-many and ultimately many-to-many connections. But, then the meteoric ascent practically leveled-off…

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Published by: Brian Solis on May 30, 2010
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09/28/2010

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The State of the Twittersphere 2010
By Brian Solis, blogger at BrianSolis.comand principal of FutureWorks, Author of the new book 
Engage! ,
Co-Author 
,Putting the Public Back in Public Relations
and 
Now Is Gone
Original Artwork by @NatashaThe state and future of Twitter is passionately debated as users and industry pundits explore whether or not the platform and the relationships that connectone another are in danger of slowing or worse, regressing. Over the last year,Twitter experienced its most phenomenal growth to date, fueled by the adoptionof the communication network by highly visible and influential personalities thatattracted legions of new users to establish one-to-many and ultimately many-to-many connections. But, then the meteoric ascent practically leveled-off...
(cc) Brian Solis,www.briansolis.com- Twitter, @briansolis
 
HubSpotreleased a new report that captures the state of theTwitterverse, opening a window that instantly transforms speculation into analysis and settingthe stage for informed discourse and exploration. According to the report, Twitter's user growth peaked at 13% in March 2009falling to just 3.5% in October 2009. And while this is the most recent date for which HubSpot has access, it is revealing nonetheless.The steep decline, as I'vesaid many times, has less to do with exposure and moreto do with the initial Twitter experience for prospective users. Millions uponmillions of new prospects are introduced to Twitter everyday by brands andmedia properties who place Twitter center stage in broadcast, print, and inperson.
 Follow us on Twitter. Send us a Tweet.Tweet us to win. Receive special discounts, promos, and coupons just by following us
.Once they arrive at Twitter, there's very little instruction or incentive to take thesteps to not only create an account, but also adopt it as a form of daily or even weekly communication.
(cc) Brian Solis,www.briansolis.com- Twitter, @briansolis
 
(cc) Brian Solis,www.briansolis.com- Twitter, @briansolis

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