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Ok, but then what...?The problem isn’t publicity when it comes to user acquisition or retention.Twitter certainly enjoys equal if not greater billing over Facebook across the board and has become a cultural phenomenon in its own right. The challengeTwitter has and continues to face, is its ability toconnect the dotsand surface theelements and examples strewn across or hidden within the network to showcase why Twitter is important for a variety of mainstream, vertical, contextualized andlocalized user groups who represent a countless myriad of personal andprofessional applications.Twitter has become nothing short of acultural catalystthat transforms how people communicate as well as how information is distributed and disseminated.Twitter as a platform has also emerged as asocial OSfor many of its loyal andenthusiastic users, with the Twitter stream serving as our dashboard forintroducing insight, direction, and connections. If anything, theTwitterverse represents a sliver of whatTim O'Reilly envisions for the greater Internetoperating system.In the middle of 2009, Twitter embarked upon two promising projects, eachdesigned to increase user retention, simplify adoption andengagement, andunlock the imagination for sharing and learning as well as building communities,one follow and one tweet at a time. First, Twitter redesigned itshome pagetoconvey the ease and demonstrate the value of a new forum for microcommunication. Second, Twitter introduced a101 series of lessonsaimed at businesses to help them embrace Twitter as a tool to establish good will withcustomers and prospects and also increase brand awareness and potentially demand and sales overall. On March 30th, Twitter rolled out a new home pagetoshowcase trends and real-time search results. Twitter.com now also features thetop tweets at any moment as well as friends, industry peers, celebrities, andrelevant businesses to provide a sample flavor of Twitter.
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