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Twitter Writes Its Own Success Stories

Twitter Writes Its Own Success Stories

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Published by Brian Solis
In January 2010, nearly 75 million people visited Twitter according to comScore. While that number seems remarkable, it represents only a fraction of what’s realistically attainable. I believe that Twitter’s growth, to date, is hindered not by its ambition nor potential, but by the company’s ongoing focus on competing priorities rather than showcasing how users can effectively communicate and excel on this unique platform. But that’s all about to change…
In January 2010, nearly 75 million people visited Twitter according to comScore. While that number seems remarkable, it represents only a fraction of what’s realistically attainable. I believe that Twitter’s growth, to date, is hindered not by its ambition nor potential, but by the company’s ongoing focus on competing priorities rather than showcasing how users can effectively communicate and excel on this unique platform. But that’s all about to change…

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Published by: Brian Solis on May 30, 2010
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09/28/2010

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Twitter Writes Its Own Success Stories
By Brian Solis, blogger at BrianSolis.comand principal of FutureWorks, Author of the new book 
Engage! ,
Co-Author 
,Putting the Public Back in Public Relations
and 
Now Is Gone
In January 2010, nearly 75 million people visited Twitter according tocomScore. While that number seems remarkable, it represents only a fraction of what'srealistically attainable. I believe that Twitter's growth, to date, is hindered not by its ambition nor potential, but by the company's ongoing focus on competingpriorities rather than showcasing how users can effectively communicate andexcel on this unique platform. But that's all about to change...Every day, millions of potential people are introduced to Twitter throughtraditional media, online dialogue in other social networks, as well as the contentand marketing campaigns of local, national, and global businessesandmedia  properties.
(cc) Brian Solis,www.briansolis.com- Twitter, @briansolis
 
 Follow us on Twitter! Join the conversation!
Ok, but then what...?The problem isn’t publicity when it comes to user acquisition or retention.Twitter certainly enjoys equal if not greater billing over Facebook across the board and has become a cultural phenomenon in its own right. The challengeTwitter has and continues to face, is its ability toconnect the dotsand surface theelements and examples strewn across or hidden within the network to showcase why Twitter is important for a variety of mainstream, vertical, contextualized andlocalized user groups who represent a countless myriad of personal andprofessional applications.Twitter has become nothing short of acultural catalystthat transforms how people communicate as well as how information is distributed and disseminated.Twitter as a platform has also emerged as asocial OSfor many of its loyal andenthusiastic users, with the Twitter stream serving as our dashboard forintroducing insight, direction, and connections. If anything, theTwitterverse represents a sliver of whatTim O'Reilly envisions for the greater Internetoperating system.In the middle of 2009, Twitter embarked upon two promising projects, eachdesigned to increase user retention, simplify adoption andengagement, andunlock the imagination for sharing and learning as well as building communities,one follow and one tweet at a time. First, Twitter redesigned itshome pagetoconvey the ease and demonstrate the value of a new forum for microcommunication. Second, Twitter introduced a101 series of lessonsaimed at businesses to help them embrace Twitter as a tool to establish good will withcustomers and prospects and also increase brand awareness and potentially demand and sales overall. On March 30th, Twitter rolled out a new home pagetoshowcase trends and real-time search results. Twitter.com now also features thetop tweets at any moment as well as friends, industry peers, celebrities, andrelevant businesses to provide a sample flavor of Twitter.
(cc) Brian Solis,www.briansolis.com- Twitter, @briansolis
 
The willful and centralized demonstration of capabilities and potential is the key that unlocks creativity and personalization. To continue the momentum,Twitter's Sean Garrett and Jenna Sampson created@cleveraccountsalong with acompanionPosterous blogto showcase the clever use of Twitter accounts across a variety of applications that illustrate possibilities and hopefully spark imagination.Twitter's @CleverAccounts is perhaps best described by its own bio, "Follow us tolearn about interesting uses of Twitter from across the world. @mention us if youhave your own use case!"Of course, use cases require more than 140 characters to convey the challengeand results. The Clever Twitter Accounts blog on Posterous dives in a bit deeper with each post dedicated to a particular example of how Twitter saved the day.For example...TheMichigan Department of Transportationturned to Twitter for sharingconstruction updates with commuters.
(cc) Brian Solis,www.briansolis.com- Twitter, @briansolis

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