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LJpresentationFINAL

LJpresentationFINAL

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Published by AJ Tennant
Brand Extension Report delivered by AJ Tennant, Arlita MacDonald, Simon Smith and Jodie De Vires for the AFA Brand Strategy Program.
Brand Extension Report delivered by AJ Tennant, Arlita MacDonald, Simon Smith and Jodie De Vires for the AFA Brand Strategy Program.

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Published by: AJ Tennant on Jun 04, 2008
Copyright:Attribution Non-commercial

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09/19/2010

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Marketing Plan
 
Target Setting
Lorna Jane’s current business model is relianton expansion of retail outlets to drive increasein turnover 
Market dynamics dictate alternate revenuestreams will need to be found for the businessto grow
Current Lorna Jane online store is anopportunity to increase product availability &distribution but still limited to its target audienceof active women
 

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