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Beer Industry in India

Beer Industry in India

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Published by stuti_khullar

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Published by: stuti_khullar on May 31, 2010
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03/18/2013

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BEER
 
INDUSTRY IN INDIA
 Presented by Group 2
 
&
ISTORYOVERVIEW
 
Beer 
.
began to be exported to India in days of the early 1700s
 
Led to creation of a new style of beer by George Hodgson in
his London brewery
” 
India Pale Al
 
also known as
IPA 
.
 
First modern brewery in India was set up in Kasauli
.
Today no brewer in India makes India Pale Ale All Indian Beers
:
are either
ü (.% )
Lagers 4 3 alcohol
ü (% )
Strong lagers 15 alcohol
ü
 
Indian beer market was estimated to be
.
6 7
 
million hectoliters
-
n200203
 
Beer consumption is growing rapidly
 
at a CAGR
%
of 7 over
 
ast9years
 
 
Indian beer market is
 
valued at INR 35 bn
 
with volume sales of
 
172 mn cases for FY
-
2008 09
 
The market is expected to
 
grow at an annual rate
 
of
17.2%
 
till
2011
 
Foreign brewers are
 
eyeing the Indian beer
 
market which is largely
 
untapped and has growthpotential
Drivers
:
 –
Huge market potential
 –
Rising income levels
 –
Entry of international brands
Challenges
:
MARKET
&
RIVERSCHALLENGES
 
NDUSTRYOVERVIEW

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Dear Sir /Madam, I am sunil Tupe, I have MSc-Microbiology and have 1 year 4 months work experience in foods. i want to do carrier in beer.(suniltupe54@yahoo.in)
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