IMCA Social Networking for Business Leads and ProfitsClarion Hotel Dublin IFSC June 10 2010, 2pm - 5.30pm

Following on from our Introduction to Social Media workshop for consultants in 2009,we are delighted to now host a follow up workshop specifically exploring three popularsocial networks for business: Facebook, Twitter and LinkedIn.In this interactive workshop, we will explore how professional services practices,consultants and coaches are using these popular social networks to attract leads, buildtheir visibility and reputation online, and engage with prospects and clients.

PRE -EVENT PREPARATION

This programme is particularly relevant for those consultants who are thinking of exploring social networking as part of their marketing and communicationsprogramme. To ensure that you maximise the value from attending the programme it isrecommended that you will have registered and set up an account on Facebook,LinkedIn and Twitter prior to the event. Online video tutorials are available to assistyou in this – please contact the programme facilitator Krishna De atevents@bizgrowthmedia.comif you need access to the video tutorials. You are invited to bring your laptops with you so that you will be able to immediatelyput into use what we cover in the workshop.Once you have registered to attend the workshop you will be invited to complete apre-event questionnaire, the results of which will be used in the development of theworkshop so that the programme delivers content relevant to your personalrequirements.

AGENDA

During the workshop we will cover:-Establishing your goals and measuring the effectiveness of your onlinenetworking-How to develop your magnetic content marketing strategy that will positionyour consulting practice as thought leaders in your field to assist you in clientattraction-Using Facebook for hyper targeted client attraction-Best practice use of Twitter to attract more leads and boost website traffic-How to leverage your LinkedIn profile to set up client meetings and build youronline visibility and reputation.

ABOUT THE PROGRAMME FACILITATOR

BizGrowthNews.com | Facebook.com/MarketingMentor | Twitter.com/KrishnaDe© Krishna De, 2010Page 1 of 3

Krishna De (www.bizgrowthnews.com) is an award winning brand engagement anddigital marketing author, mentor and commentator. She is a member of the SocialMedia Working group of the Irish Internet Association, is the social media expert onthe faculty of the Digital Marketing Institute and is the programme leader of the PRIICertificate in Social Media Communications.Krishna’s expertise in digital influence and social media communications andengagement is featured in several books including ‘World Wide Rave’ and ‘The CareerDoctor’. You can connect to Krishna online:-At LinkedIn:

http://www.LinkedIn.com/in/KrishnaDe

-On Facebook for marketing and social media tips:

http://www.Facebook.com/MarketingMentor

-On Facebook for Facebook marketing tips:

http://www.Facebook.com/BizGrowthMedia

-On Twitter for digital marketing news:

http://www.Twitter.com/KrishnaDe

BOOKING YOUR PLACE

Please note that attendance at this programme is restricted to just 20 participants toensure that it is an interactive workshop so early booking is recommended to ensureyour place.I / we would like to attend the

Social Networking for Business Leads and Profits

on June 10th at the Clarion Hotel, IFSC, Dublin. I enclose payment for the sum of €100 for members and €150 for non-members.(Name & company is sufficient for members unless their contact details havechanged).Name:________________________________________________________________ Company: _____________________________________________________________ Address: _______________________________________________________________ Tel: ______________________email: _________________________________ Number of Places Required ______ Payment in the amount of € _______ Please return with payment by cheque or credit card to: Administrator, IMCA, 19 ElginRoad, Ballsbridge, Dublin 4.Payment by Credit Card: VISA ____ MASTERCARD ____ Cardholder’s Name: _______________________________________ Signature: _____________________________________________