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Final Riport

Final Riport

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Published by mayurdhvjsinh

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Published by: mayurdhvjsinh on Jun 01, 2010
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04/13/2011

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AGRAND PROJECT REPORTONProduct Portfolio analysisAt
 
A Project Report Submitted In PartialFulfillment of MBA Degree
Project Guidance ofFaculty Guidance O
Mr. SMITH MEHTA
 
Prof. ARNAZ MAM
 
Submitted By: -
MAYURDHVJSINH.P.CHUDASAMA
Roll No : -
520815204Submitted To:-
IDEA Institute of Management & TechnologyAhmedabad-1535
 
INDEX
 1
 
S.NoParticular
Page.No
1
Acknowledgement
2
2
Preface
3
3
Introduction
5
4
Company Profile
19
5
Objectives of the project
24
6
Limitations of the project
24
7
Scope of the study
25
8
Management Team
26
9
Types of Plan
27
10
Market share of various companies
39
11
Comparison of various company’s products
41
12
Michael Porter model
45
13
SWOT Analysis
48
14
Research Methodology
50
15
Finding, analysis and Interpretation
52
16
Recommendation
65
17
Conclusion
67
18
Bibliography
68
19
Annexure
69
ACKNOWLEDGEMENT
We learn in Management is “Manage + Men + T (Time, Task, etc.)”. We all agree with thisstatement & wish to include that it would have been not possible to complete this projectwithout help and support of many people. We are thankful to all of them.2
 
First and foremost we are thanking full to
‘Mr. Sarvin Dalal (AgencyManager) and Mr. Smith Mehta (Sales Manager)
,
 
MetLife IndiaInsurance LTD
for giving us this valuable opportunity to have our Grand Project at thewell-known business. We thank him to take keen interest in our work, and guide usthroughout our survey.We would also like to express our profound gratitude to
Dr.Trilok Sharma
,
who shared his expertise knowledge of marketing field. In addition we are also thankful to
Prof. Arnaz mam
, for guiding us about the financial aspect of our project.It is with a deep sense of gratitude that we would like to acknowledge our Director 
Mr. Ashish Patel
and all Faculty members who have been kind enough to us in regard tocompletion of the project.We would like to acknowledge with thanks the resource full service and supportrendered by Librarian and Lab assistant at
IIMT (Idea Institute of Management &Technology)
It would be an incomplete acknowledgement if we don’t remember our Parents.This report would not have become a reality without blessing of our Parents who constantlyinspired us, supported us, and contributed their precious knowledge toward our project. Wesincerely extend our gratitude to them for their inspiration and prayer.Last but not the least we all thank to almighty GOD who gave an opportunity tothree of us to work together and with the co-operation of each other we have reached thismilestone successfully. We are also thankful to our seniors, our classmates and other friends who helped us in getting through this project work, smoothly. Special thanks tothose who inspired us to go for this project, and also to those who think “Why This & Why Not This”!
 
Preface
As a part of our syllabus of after 4th SEM in M.B.A. we have to go throughtwo months of Grand Project in any reputed Industry.During this period we have to observe/critically analyse our own liveexperience about the culture, the procedure and people at work. We have tounderstand basic interrelationship between sales and marketing function,
3

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