To understand beauty and richness of our culture, it is necessary to see them throughfestivals. During festivals, cultural dances, songs and performances are widely practicedand performed. These cultural treasures make festivals more interesting and entertaining.People find more joy participating in performances and watching others performing thedifferent cultural activities. The festivals are not only idle gatherings but they are alsocelebrated for the specific purposes in Nepal that can be commercialized for tourism.
Due to these cultural norms and values, Nepal is a potential nation for the tourismdestination. Every year, thousands of tourists visit Nepal in order to use their holidays for not only entertainment but also for the cultural research and studies. Moreover, Nepal caneasily use its panoramic views for tourism promotion that can further strengthen cultural preservation. Furthermore, Nepal’s traditional cultural values can also be used for the poverty alleviation thorough eco-tourism, religious tourism and rural destination tourism.
Nepal achieved much on rising tide of being a fashionable tourism destination. However,that tide is ebbing fast. It is essential that the government, tourist board and the industryshould market destination in an integrated strategic way as partners than competitors.
At present, apart from the obvious problem of negative media coverage, Nepal seriouslylacks credible market research as to why exactly its tourism industry is under-performingand what aspects of product need attention. There has been no sound marketing strategy.
Regular surveys of departing visitors are not undertaken, so the country cannot gaugetheir levels of satisfaction, unsatisfied wants, spending or current propensity to return.Information on potential and in existing markets is only beginning to be gathered andmarketing partnerships with the travel trade in these markets are lacking. However, somesmall attempts have been taken by the NTB and other concerned private sectors about theresearch on tourism industry of Nepal which is not a sufficient attempt in this business.
The tourism industry can be implemented as a vehicle for change for the socio-economic progress after properly designing appropriate tourism marketing promotional strategies toface the global cutthroat competition and utilize its benefits for the rural development.
However, it is essential to understand that what is the tourism marketing strategy of Nepal for the tourism promotional activities and exploit its benefits for the backwardcommunities of the countryside particularly the rural areas where 85.6% of the people areresiding under the miserable circumstances caused by vicious circle of poverty despitethe high potentiality on tourism sector in Nepal.
The main objective of the thesis will be to assess, analyze and discuss on the tourismmarketing promotion strategy of Nepal. Similarly, the project work will be focused on thecase study of Bhaktapu Municipality. The study will flow the TU/Faculty of Humanitiesguidelines to complete the thesis and project work. Some methodologies such as survey,collecting relevant data through desk research, comparative studies and analysis will beused and recommendations will be presented as per need of the FoH/TU.- 2 -