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Slide 1 Introduction)

Slide 1 Introduction)

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Published by Rizki Maharki

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Published by: Rizki Maharki on Jun 01, 2010
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11/05/2012

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INTRODUCTION
GAMBARAN RINGKAS RISETPEMASARAN
 
 
Riset/penelitian secara umum
Definisi Riset :Suatu investigasi atau keingintahuansaintifik yang terorganisasi, sistematik, berbasis data, kritikal terhadap suatumasalah dengan tujuan menemukan jawaban atau solusinya (Sekaran, 2003 : 5)
 
 
Lanj…..
Definisi Riset bisnis:Pencarian yang sistematik yangmenyediakan informasi untuk memecahkan permasalahan-permasalahan manajerial(Cooper dan Schindler, 2003: 5)

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