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Curs psb

Curs psb

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Published by flori3089

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Categories:Types, School Work
Published by: flori3089 on Jun 01, 2010
Copyright:Attribution Non-commercial

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05/27/2013

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Prof. Univ. Dr. NICOLAE DANILAPRODUSE SI SERVICII BANCARE
Bucuresti-2007
 
Produsesiserviciibancare-CUPRINS
I.
Elementecheieale excelenteiin domeniulproduselorsiserviciilorbancare
1.Succesul uneistrategiiin domeniulbancar2.Performan
a –obsesie a culturii organiza
ionale în b
ă
nci3.Nevoia de adaptare permanent
ă
-aliatal marilorbanci4.Fortelede vanzaresiMarketingul-SimbiozaObligatorie5.Canalelede distributie-Moduleficientde acaparareacotelorde piata6.Eficientizareacosturilorsisistemulinformational-combinatiecheie7.Produseledestinateclientilor-oglindaperformantei8.Guvernanta corporativa noua ordina bancara
Produsesiserviciibancarepag. 2
 
Produsesiserviciibancare-CUPRINS
II.
Produse si servicii bancare
RETAIL
1.
Produse de tip credit
1.1 Credite ipotecare/imobiliare1.2 Credite de consum1.3 Pachetede produseceinclude siocomponentade creditare2.
Instrumente de economisire
2.1 Conturicurente2.2 Conturide economii2.3 Depozitela termen2.4 Certificate de depozit
Produsesiserviciibancarepag. 3

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