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20 Interesting Things: Foursquare June 2010

20 Interesting Things: Foursquare June 2010

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Published by David Stutts
This is part of our 20 Interesting Things series that will look at interesting and innovative happenings in the digital and social worlds. Look for our other presentations that cover augmented reality, crowdsourcing, QR codes and goodness.
This is part of our 20 Interesting Things series that will look at interesting and innovative happenings in the digital and social worlds. Look for our other presentations that cover augmented reality, crowdsourcing, QR codes and goodness.

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Published by: David Stutts on Jun 01, 2010
Copyright:Attribution Non-commercial

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05/01/2014

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BEFORE WE BEGIN
This is the first in a series of white papers we plan to publish thisyear capturing and exploring interesting happenings in the digital andsocial worlds.
It’s
no secret that location-based mobile social check-in serviceshave exploded this year (heck, by the time this is published,Facebook will havelaunched their own check-in version ).There are a lot of players:Foursquare,Gowalla,Whrrl,Loopt, Brightkiteand a handful of others. While Foursquare may not be thebiggest, it is the media darling and seems to have the attention ofquite a few marketers. For that reason, this mobile location-basedcheck-in deck will focus on what is happening on Foursquare from amarketing perspective.
 
A LITTLE ABOUT FOURSQUARE
For those of you unfamiliar with Foursquare, a quick lesson. Foursquare is amobile social networking tool/game founded in March 2009. It is an app thatuses the GPS in a mobile device to help users identify their Foursquare
“friends”
where they are. There are three core user components to the service:
1.Check-in
: each time a user enters a location, they can use their mobile
devices’
GPS and the Foursquare app to announce their presence at this location. Users whocheck into any given location more than anyone else become the
“mayor”
2.Badges
: users can earn various badges for check-ins and tasks completed (see thenext page for some examples)
3.Points
: Foursquare users can earn a variety of points for their check-ins. They playagainst their friends and geographic destinations each week to see who can earnthe most points
Some of the initial marketing efforts on Foursquare involved small local andmom/pop restaurants and bars that would offer free drinks, appetizers ordiscounted food to the
“mayor”
of their location. It
wasn’t
long before biggerbrands started to notice the potential of creating marketing and loyalty programson Foursquare.

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