Honda Atlas Cars Pakistan Limited is a joint venture between Honda Motor CompanyLimited Japan, and the Atlas Group of Companies, Pakistan.The company was incorporated on November, 1992 and joint venture agreement wassigned on August, 1993. The ground breaking ceremony was held on April 17, 1993 andwithin a record time of 11 months, construction and erection of machinery wascompleted. The first car rolled off the assembly line on May 26, 1994. Officialinauguration was done by President of Pakistan, Sardar Farooq Ahmad Khan Leghari.Mr. Kawamoto, President of Honda Motor Company Limited Japan was also present tograce the occasion. The company is listed on Karachi, Lahore and Islamabad StockExchanges.On July 14, 1994, car bookings started at six dealerships in Karachi, Lahore, andIslamabad. Since then the Dealerships Network has expanded and now the companyhas sixteen 3S (Sales, Service and Spare Parts) and thirty 2S (Service and SpareParts) Pitstops network in all major cities of Pakistan. Since the commencement of production in 1994, the company has produced and sold more than 150,000 cars tillOct, 2008.All dealerships are constructed in accordance with the standards defined byHonda World over.Percentage of local parts conforms to the government's policy. Local vendors arecontinuously patronized to develop parts locally. The quality of local parts is thoroughlychecked to meet stringent international standards.We always strive to give outstanding service to our valued customers. In addition toproviding regular service to customers, the company also regularly conducts ServiceCampaigns, to facilitate customer's need for service. This has given our customersabsolute confidence in our cars, clearly evident from the ever increasing sale volumes.It is the constant endeavor of Honda Atlas Cars (Pakistan) Limited to achieve No .1Customer satisfaction. Honda Atlas Cars (Pakistan) Limited is committed to meetcustomer expectations, and to provide good value for money. Currently we are offering8 different models of Honda CIVIC and CITY cars in wide range of colors with uniquetechnological and other features.
Slogan:“THE POWER OF DREAMS”
COMSATS Institute of Information Technology, Lahore Campus
Chapter # 1INTRODUCTION TO THE COMPANY