316 — SOCIAL MEDIA GUIDELINES
A website or eed that amasses content romother sources and assembles it ina orm digestible to its users.
applica- tion programming interface
. A programming ormat/interacethat a website or a piece o sot- ware uses to allow other websitesor sotware to interact with it. For example, an API in eBay’s websitelets auction listings appear onother sites.
. A program that runs inside another service. Many cell phones allow
to be downloaded toexpand their unctions.
is ac-ceptable on second reerence.
A version o yoursel that you put orward in an onlineor video game setting. Sometimes bears a strong resemblance to theuser; at other times, it is used toact out antasies o a wished-or identity.
A website where short entries are usually (but not always) presented in reversechronological order, with thenewest entry frst. Can be news,commentary, photos, video or any combination o the above andother items. Blogs can also bedistributed outside the websitecontext via RSS eed.
A standard or short-range wireless transmis-sions, such as in headsets, that enable hands-ree use o cellphones.
A way o measuring how many people click a link online to see its destina-tion site. Click-throughs are otenused to set advertising rates.
The prac-tice o asking a large collection o individuals online to help gather inormation or produce ideas. Twitter is one common platormused or crowdsourcing. A blogger or journalist might crowdsourceideas or his or her writing, or a company might crowdsource a commercial rom amateur videosubmissions.
The practice o select-ing, packaging and presentingcontent to the public online in a more personal and hand-picked way, as opposed to automatednews eeds. Oten used in con- junction with social media.
The electronic,nonpaper version o a book or publication, sold digitally andcommonly consumed on an
e- book reader
, such as Amazon's Kindle.
A typographicalcartoon or symbol generally usedto indicate mood or appearance,as :-) and oten looked at side- ways. Also known as
.Devices such as Amazon’s Kin-dle, Barnes & Noble’s Nook andSony’s Reader used to display electronic books and other digitalpublications. Other devices, in-cluding laptops and Apple’s iPad,have e-reader sotware that canperorm similar unctions.
Facebookfan, follow, friend
Actions by which users connect to other users on social networks.
are typically used on Fa-cebook, while Twitter users
. Acceptable as both nouns and verbs.