such sites. The latest statistics suggest that 65.1% of web users use web e-mail but 66.8% are turningup at social network sites.This means, said Nielsen, that about one in every 11 minutes a web user is online is spent at one of the sites Nielsen counts in its "Member Communities" category which includes both blogs and socialnetwork sites.Of these sites, Facebook has highest average time per user, found Nielsen.The researchers also found that social networking sites are managing to reach a very broad swathe of web users. The fastest growing segment of users turning up and using social sites over the last yearwas among 35-49 year olds.In particular, the report noted, almost a quarter of Facebook's users were known to be over 50 yearsold.More and more people want to get at their favourite social network site and update via mobile,found Nielsen. In the UK the numbers of Britons looking at a social site via their phone was up 249%,helped no doubt by native Twitter clients.
Currently the most engaging social network, Facebook, has seen large growth in alternateonline demographics for social networking with a more mature user base.
Social Engagement -
Creating the Buzz...
CountryAge RangeActive Users