This document has been developedover several months and is now beingmade available for localadaptation and use.Appreciation is extended to the staff of CADRE and Constella FuturesGroup for invaluable inputsand suggestions.
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2The case or scaling up2Communication approaches4Advocacy5Strategic Communication61. Conduct a situation analysis72. Set goals and objectives73. Segment key audiences84. Develop key messages95. Identiy communication channels106. Identiy key partners or collaboration117. Develop and pre-test tools and materials128. Monitor and evaluate progress12Conclusion13Background documents and other useul links13Reerences14