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Flightglobal Web & e-newsletter Analytics Report

Flightglobal Web & e-newsletter Analytics Report

Ratings: (0)|Views: 3,431|Likes:
Published by Michael Targett
This report is designed to provide a selection of the headline figures behind the Flightglobal website
and its associated e-newsletters, including a snapshot of latest traffic data and core demographics for
our growing online audience. Note that statistics are gathered on different quarterly frequencies,
so some data may be from a previous quarter, but please ask if you need more recent metrics.
The majority of analysis in this report comes from our own internal web-tracking tools, but alongside
is a selection of comparative and demographic data from external sources, such as Google Ad
Planner and Amazon’s Alexa, that track sites across the web. You can access these yourself to check
on our progress and that of other aviation sites.
This report inevitably only contains a selection of the available data, but our sales team would be
happy to discuss the figures in more detail, so do let us know if you would like to see more.
This report is designed to provide a selection of the headline figures behind the Flightglobal website
and its associated e-newsletters, including a snapshot of latest traffic data and core demographics for
our growing online audience. Note that statistics are gathered on different quarterly frequencies,
so some data may be from a previous quarter, but please ask if you need more recent metrics.
The majority of analysis in this report comes from our own internal web-tracking tools, but alongside
is a selection of comparative and demographic data from external sources, such as Google Ad
Planner and Amazon’s Alexa, that track sites across the web. You can access these yourself to check
on our progress and that of other aviation sites.
This report inevitably only contains a selection of the available data, but our sales team would be
happy to discuss the figures in more detail, so do let us know if you would like to see more.

More info:

Published by: Michael Targett on Jun 03, 2010
Copyright:Attribution Non-commercial

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07/26/2011

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Flightglobal Analytics Report March 2010Web & e-newsletters 1
Flightglobal
Web & e-newsletter Online Analytics Report
 
Q1-10 Update
31
st
March 2010
 
KOT 05/10
 
Flightglobal Analytics Report March 2010Web & e-newsletters 2
Web & e-newsletter Analytics ReportIntroduction
This report is designed to provide a selection of the headline figures behind the Flightglobal websiteand its associated e-newsletters, including a snapshot of latest traffic data and core demographics for our growing online audience.
Note that statistics are gathered on different quarterly frequencies,so some data may be from a previous quarter, but please ask if you need more recent metrics.
The majority of analysis in this report comes from our own internal web-tracking tools, but alongsideis a selection of comparative and demographic data from external sources, such as Google AdPlanner and Amazon’s Alexa, that track sites across the web. You can access these yourself to checkon our progress and that of other aviation sites.This report inevitably only contains a selection of the available data, but our sales team would behappy to discuss the figures in more detail, so do let us know if you would like to see more.
Kevin O’Toole
Head of Strategy
Flightglobal
Contents:
Introduction 2Web traffic & demographic analysis 3
Traffic: latest year 4Traffic history 5Geographic analysis 6Domain analysis 7
Aviation publishers by comparison 8
Google DoubleClick Ad Planner summary 9Ad Planner detail:
www.flightglobal.com
10Ad Planner detail
: www.aviationweek.com
11Ad Planner detail
: www.atwonline.com
12Ad Planner: US demographic comparison 13Alexa rankings: competitive comparisons 15
Audience research 16
 
Recommend survey:
NPS score & verbatim comments
17Recommend survey:
 Audience profile
18User Profile Survey:
User behaviour 
19
Sponsored reports 20
Sponsored research download data 21Report demographics:
sample fleet reports
22
Show publishing 25
Flight Daily News:
annual schedule
26
interactive
Flight Daily News:
iFDN statistics
27FDN e-newsletter demographics 28
e-newsletter demographics 29
Introduction 30Airline Business 31Aircraft Finance 32Airline Maintenance 33Business Aviation 34Chinese 35Defence 36Flight International 37Network Planning 38Unmanned 39
Advertising sales contacts 40
 
Flightglobal Analytics Report March 2010Web & e-newsletters 3
www.flightglobal.comtraffic & demographicanalysis

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